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All about GeForce RTX 3060 comeback in the market: Nvidia

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ISLAMABAD – Nvidia has reintroduced its GeForce RTX 3060 12GB graphics card to the market nearly five years after its original launch, as ongoing memory shortages and growing demand driven by artificial intelligence (AI) continue to affect the consumer graphics card market.

Originally released in 2021 with a suggested retail price of $329, the RTX 3060 has returned to retailers in the United States at roughly the same price. The development comes at a time when Nvidia would typically be preparing refreshed products for its latest graphics card lineup.

According to industry reports, the return of the RTX 3060 follows increased demand for mainstream graphics cards, while semiconductor manufacturers continue prioritising AI-related products over consumer hardware. Rising DRAM prices have also constrained production, making it more difficult for board partners to manufacture lower-cost graphics cards.

Despite offering 12GB of GDDR6 memory, the RTX 3060 remains based on Nvidia’s Ampere architecture and lacks several features available on the newer GeForce RTX 5060, including support for the latest DLSS technologies, updated Tensor Cores and improved media engines.

The RTX 5060, built on the newer Blackwell architecture, also delivers higher performance, greater memory bandwidth and lower power consumption despite having 8GB of GDDR7 memory.

The RTX 5060 officially launched at $299 but is currently selling for around $349 to $359 in several markets, leaving only a modest price difference between the newer model and the returning RTX 3060.

Industry analysts say the RTX 3060’s reappearance reflects broader challenges facing the graphics card market rather than a renewed demand for older hardware. Rising memory costs, fuelled by expanding AI infrastructure, have increased manufacturing costs across the industry and limited the availability of competitively priced consumer GPUs.

Manufacturers have also shifted production towards higher-margin memory products, while major DRAM suppliers have signed long-term supply agreements and announced new investments largely aimed at meeting AI-related demand.

As a result, prices for both current-generation and older graphics cards are expected to remain elevated, with analysts suggesting that supply conditions may not improve significantly in the near term.

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All about OnePlus, Realme software merger with Oppo’s ColorOS

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KARACHI – OnePlus, Oppo and Realme could move towards closer software integration, with OxygenOS and Realme UI expected to be unified under Oppo’s ColorOS platform, according to a new report.

The development follows a decision announced in 2021, when OnePlus co-founder Pete Lau said OxygenOS and ColorOS would be merged, bringing an end to OnePlus’ separate software development from Oppo.

According to the report, Oppo now plans to extend the integration by bringing Realme UI onto the same platform. If implemented, all three brands would share ColorOS as their common software base, a move reportedly aimed at reducing research and development costs and streamlining operations.

The report also claims that Realme could withdraw from the Chinese market to focus on international markets.

It further suggests that OnePlus and Realme are moving towards closer integration, with India expected to remain the only market where both brands continue operating independently. In other regions, the distinction between the two brands could become less significant.

The report adds that OnePlus is expected to concentrate its smartphone business on India and China.

Recent developments have fuelled speculation about the company’s strategy. OnePlus Germany has been directing customers to Oppo products, while most devices listed on the OnePlus UK website are currently unavailable.

In India, Oppo already manages after-sales services for OnePlus customers, reflecting the closer operational ties between the two companies.

The report does not specify how the reported changes could affect the United States market, where OnePlus has maintained a limited presence and Oppo has yet to establish a significant consumer footprint.

Neither Oppo, OnePlus nor Realme has officially commented on the reported plans.

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Has Android 17 brought LHDC bluetooth audio support to Google Pixel phones

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KARACHI – Google has introduced support for the LHDC (Low Latency High-Definition Audio Codec) on Pixel smartphones with Android 17, giving users another option for high-quality wireless audio playback over Bluetooth.

LHDC is a Bluetooth audio codec developed to deliver higher-quality sound while maintaining low latency. Although the technology has been available since 2018 and is already supported by several Android brands, Android 17 marks its arrival on Google’s Pixel devices.

The codec was certified by the Japan Audio Society (JAS) for Hi-Res Audio Wireless in 2024, joining other high-quality Bluetooth codecs such as LDAC and aptX Adaptive.

High-quality audio over Bluetooth

LHDC supports multiple audio modes, including playback at up to 24-bit/96kHz on Google Pixel devices. Some Android smartphones from other manufacturers can support playback up to 24-bit/192kHz using compatible hardware.

However, despite its Hi-Res certification, LHDC does not provide true lossless high-resolution audio over Bluetooth. Bluetooth bandwidth limitations mean audio must still be compressed before transmission.

Like other advanced Bluetooth codecs, LHDC uses variable bitrates that can range from around 160 kbps to 1,000 kbps. The bitrate automatically adjusts depending on the quality of the wireless connection to reduce interruptions during playback.

Performance depends on connection quality

The quality of Bluetooth audio is influenced by environmental conditions, including wireless interference and the distance between connected devices.

As a result, LHDC can lower its bitrate in crowded or signal-heavy environments to maintain a stable connection. While this helps prevent audio dropouts, it may also reduce overall sound quality compared to ideal listening conditions.

Device compatibility

To use LHDC, both the smartphone and the connected audio device must support the codec.

Android smartphones from several Chinese manufacturers already offer LHDC support, and Android 17 now extends compatibility to Google’s latest Pixel devices. However, Samsung Galaxy smartphones and Apple’s iPhone lineup currently do not support the codec.

Similarly, not all wireless earbuds are compatible. Products such as the OnePlus Buds Pro series and Nothing Ear (2) support LHDC, while Google’s own Pixel Buds Pro 2 do not.

Users can verify or manually select the Bluetooth codec through Android’s Developer Options, although the operating system typically chooses the most suitable codec automatically.

Streaming and audio sources

LHDC can be used with locally stored FLAC files as well as high-resolution music streaming services. Even when listening to standard CD-quality or high-bitrate compressed audio, the codec can help preserve audio quality by reducing unnecessary recompression during Bluetooth transmission.

While Android 17’s addition of LHDC does not replace existing codecs such as LDAC or LC3, it expands compatibility with a wider range of wireless headphones and earbuds, offering Pixel users another option for high-quality Bluetooth audio.

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RAM, SSD price surge threatens cheaper PCs and smartphones

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KARACHI – Consumer memory and storage prices rose sharply during the second quarter of 2026 as ongoing supply constraints continued to affect key components used in smartphones, personal computers and other electronic devices.

According to data released by market research firm Sigmaintell, prices of several dynamic random-access memory (DRAM) and storage products recorded substantial quarter-on-quarter increases, extending a trend that began in the second half of 2025.

The average price of a 16Gb DRAM component rose from $19.20 in the first quarter to $28.50 in the second quarter, an increase of nearly 49 per cent. Meanwhile, the price of a 16GB DDR4 module climbed 51pc to $207.10 from $137.

Low-power memory products used in smartphones saw even steeper increases. A 32Gb LPDDR component rose 75pc to $45.90, while a 96Gb LPDDR5X component surged 89pc to $145.90, marking the largest increase among the DRAM products tracked in the report.

Storage products also recorded significant price increases. The cost of a 512GB PCIe Gen 4 NVMe SSD rose 54pc to $126.30, while 256GB UFS 3.1 storage more than doubled in price, increasing 103pc to $62.70. The price of a 16GB eMMC 5.1 component rose 69pc to $22.60.

The sharpest overall increase was reported for uMCP memory and storage packages, widely used in smartphones and tablets, whose price rose 107pc from $72.50 to $150.40.

Industry analysts attribute the shortages to a shift in manufacturing priorities by memory producers, many of whom have redirected production capacity towards higher-margin products such as high-bandwidth memory (HBM), server DRAM and enterprise-grade solid-state drives used in artificial intelligence data centres and cloud infrastructure.

The reallocation of production capacity has reduced supplies of consumer-focused memory products, including DDR, LPDDR and NAND flash components, contributing to sustained price increases across the electronics sector.

Manufacturers have already passed some of the higher costs on to consumers through increased prices for laptops, smartphones and gaming devices. Analysts warn that the supply-demand imbalance could persist for several years, with some forecasts suggesting shortages may continue until 2028.

As a result, memory and storage prices are expected to remain elevated, adding further pressure to the cost of consumer electronics worldwide.

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