Karachi – In a major step toward redefining smart living in Pakistan, itel Pakistan hosted superstar Sajal Aly at its flagship store in Saddar, Karachi. The visit marked the announcement of the brand’s strategic roadmap to expand the itel Home ecosystem to over 100 exclusive outlets nationwide, positioning itel as a one-stop “Smart Life” destination for Pakistani households.
The event, attended by senior leadership from itel and Advance Telecom, showcased itel’s evolution from a mobile-first brand to a holistic lifestyle partner. The itel Home concept introduces an interconnected ecosystem where technology meets everyday convenience, spanning smart home appliances, entertainment, accessories, and personal care.
Building a Nationwide ‘Smart Life’ Ecosystem
During an exclusive walkthrough, the leadership team shared how itel Home is creating a complete smart-life ecosystem for its customers. Each store is designed with dedicated sections for different needs, smart appliances, home security, entertainment, and everyday tech, making it easy for every type of customer to find what fits their home. The 100+ store expansion plan aims to take this accessible, affordable smart ecosystem to families across Pakistan.
Sajal toured the experience zones, exploring the diversity of the itel home portfolio. The showcase highlighted the brand’s versatility, featuring immersive audio systems, smart kitchen essentials like air fryers and blenders, grooming kits, and high-performance power accessories.
Speaking on the expansion, Tyson, Head of itel Home, stated:
itel Home is not just about selling products; it is about building a connected ecosystem for Pakistan. Through our planned expansion to 100+ outlets, we aim to make a smarter, more convenient lifestyle accessible to consumers nationwide. From the kitchen to the living room, itel is positioning itself as a trusted partner across every part of the home.
