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TCL Showcases Latest Display Technologies and AI Innovations at IFA 2025

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LAHORE – TCL, Pakistan’s No.1 LED TV Brand and a global leader in consumer electronics, delivered an inspiring show at IFA 2025 under the theme “Inspire Greatness”. From cutting-edge audiovisual displays, AI-powered home appliances, and smart connected mobile devices, to the global debut of TCL NXTHOME™ and a series of sustainable innovations, the exhibition highlighted TCL’s mission to enhance everyday life through innovative products, premium design, and vibrant lifestyle experiences.

Featuring a dedicated sports-themed design that ignited an athletic vibe at IFA 2025 alongside the brand’s latest technological breakthroughs, the exhibition also underscored TCL’s commitment to connecting audiences worldwide. By elevating sports experiences for fans and athletes alike, TCL once again proved how technology can inspire greatness both on and off the field.

 

Innovative Audiovisual Display: Immersive Entertainment for Every Viewer

At the heart of TCL’s showcase was its 2025 flagship model, the C8K Premium QD-Mini LED TV. With its CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED technology, and Audio by Bang & Olufsen, the C8K blends breakthrough display engineering, immersive design, and premium audio into one masterwork, delivering an unparalleled game-viewing experience that Pakistani cricket and football fans will especially appreciate.

Since launching the world’s first QD-Mini LED TV in 2019, TCL has reinforced its leadership in display technology. Combining precise Mini LED backlighting with industry-leading QLED technology, TCL offers OLED-class contrast, a wide color gamut, higher peak brightness, longer lifespan, and better value, especially in ultra-large TV sizes. Importantly, these TVs use low-energy backlights and high-efficiency panels, reflecting TCL’s commitment to sustainability.

Expanding beyond TVs, TCL also introduced its QD-Mini LED technology to an ultra-wide monitor for the first time with the 57R94 Dual 4K, providing immersive visuals for gaming and productivity.

In audio, TCL featured innovative experiences in collaboration with Dolby. The new Z100 Wireless Free Sound Speaker, when paired with TCL TVs supporting Dolby Atmos FlexConnect, gives users the freedom to arrange speakers anywhere for a flexible, immersive home theater experience. TCL also announced that Dolby Vision 2, the next generation of Dolby Vision, will soon be available on TCL TVs—taking entertainment to the next level.

 

AI-Powered Smart Living: Redefining Game-day Moments at Home

Powering TCL’s IFA portfolio was its human-centric AI, built on Eagle Lab’s Turing Platform. This AI enables smarter, more personalized experiences across TCL’s TVs, air conditioners, refrigerators, washing machines, smartphones, and more—ideal for Pakistani households looking for convenience and efficiency.

  • TCL FreshIN 3.0 Air Conditioner: Features AI Health, Voice Control, and AI Energy Saving, with ultra-quiet performance and QuadruPuri purification—perfect for Pakistan’s summer heat.
  • Free Built-in Refrigerator: Equipped with T-Fresh Technology to maintain hygiene and freshness—ideal for quick access to chilled drinks and snacks on match days.
  • SuperDrum Series Washer & Dryer Pair: Offers smart Wi-Fi connectivity and Auto Dose technology to save detergent and effort.

Adding companionship to daily life, TCL also introduced TCL AiMe, the world’s first modular AI companion robot, making its first appearance in Europe. With lifelike expressions, interactive AI, and smart living features, TCL AiMe brings new ways to imagine, play, and connect.

 

Vibrant Experience with Olympic Spirit

As a Worldwide Olympic Partner, TCL brought the excitement of the upcoming Milano Cortina 2026 Winter Olympics to IFA 2025. A dedicated Winter Olympics Zone featuring mascots Milo and Tina proved to be a highlight for visitors. TCL also showcased Team TCL, its global support program for athletes and fans, underlining its commitment to sports innovation—a passion deeply shared by Pakistani audiences.

 

Global Debut of TCL NXTHOME™: Where Innovation Meets Art

Making its global debut at IFA 2025, TCL NXTHOME™ embodies TCLArt’s vision to “Inspire the Artists of Tomorrow.” The showcase integrated smart home solutions and lifestyle appliances with premium collaborations from global partners, including Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara.

 

From smart freshness in the kitchen, artful design in the living room, cinematic sound in the home theater, creative energy in the gaming zone, to restful relaxation in the bedroom, TCL NXTHOME™ redefines modern living for families worldwide, including in Pakistan, where lifestyle, technology, and artistry come together.

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Infinix elevates smartphone performance with its First Snapdragon-Powered Innovation

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  LAHORE – Infinix announced its plans to integrate the cutting-edge Snapdragon® platforms from Qualcomm Technologies, Inc. across smartphones and broader product categories. Through its work with Qualcomm Technologies on system-level optimizations, Infinix aims to achieve deeper integration of chipset capabilities within Infinix’s product portfolio, delivering an enhanced and more seamless user experience.

Models in the upcoming NOTE 60 SERIES will mark the first time Snapdragon mobile platforms power Infinix smartphones. This launch represents a significant step in Infinix’s core platform strategy and an important milestone for the brand. By integrating the renowned Snapdragon system-on-a-chip solutions into select models, the NOTE 60 SERIES is poised to unlock extraordinary possibilities and deliver a next-level experience to users worldwide.

Strengthening Research and Development Efforts

By combining Qualcomm Technologies’ industry-leading technological expertise with Infinix’s strong capabilities in product design and user experience, the NOTE 60 Series focuses on delivering elevated, consistent, and stable performance across core areas, including power efficiency, immersive gaming, advanced imaging, and integrated AI experiences.

Over the past year, Infinix has adopted Snapdragon platforms in its tablet lineup, receiving positive market feedback. This success has laid the groundwork to expand into smartphones and broader product categories. As Infinix continues to advance its premiumization strategy, deepening collaboration with leading technology partners remains a key focus in expanding its product ecosystem and strengthening long-term competitiveness.

“We are excited to collaborate with industry leader Qualcomm Technologies. This important step for Infinix advances our mission for a tailored user experience through in-depth hardware-software integration, utilizing Snapdragon platforms and technologies to deliver greater innovation and quality for customers globally,” says Tony Zhao, CEO of Infinix.

With that, Infinix officially announces the upcoming launch of the NOTE 60 SERIES, the brand’s flagship showcase co‑created with leading partners to deliver breakthrough performance, design, imaging, and audio‑visual experiences powered by Snapdragon technology.

 

 

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Tecno Spark 40 launches in orange color across Pakistan

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LAHORE – TECNO has announced that the Spark 40 is now available in a new Orange color across Pakistan. This launch responds to high consumer demand for more expressive and vibrant smartphone designs. The new color expands the Spark 40 lineup, providing users with a bold option that combines modern style with everyday reliability.

The TECNO Spark 40 Orange edition is designed for young, style-conscious users who want a smartphone that reflects their personality while delivering dependable performance. The Orange color enhances the phone’s slim and premium design, making it stand out in Pakistan’s competitive mid-range smartphone segment.

Alongside its refreshed look, the Spark 40 continues to deliver a smooth and reliable user experience. It features a 5200mAh Battery with 45W Super Charging, allowing users to stay connected throughout the day with reduced charging time. The device is equipped with a 120Hz smooth display for fluid visuals, while oil and wet-touch support ensures accurate screen response in different conditions.

Built for everyday durability, the TECNO Spark 40 offers IP64 Water and Dust Resistance along with up to 1.5m Drop Resistance, providing added confidence for daily use. The smartphone also includes Dual Speakers, FreeLink connectivity, and an Infrared Remote Control for enhanced convenience. With 128GB internal storage, 6GB + 6GB Extended RAM, users can enjoy seamless multitasking and ample space for apps, photos, and videos.

Price and Availability

The TECNO Spark 40 in Orange color is now available nationwide at a retail price of PKR 35,999. Consumers can purchase the device from authorized smartphone retailers across Pakistan. The smartphone is PTA-approved, supports all mobile networks in Pakistan, and comes with a 12+1-month official warranty.

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2026’s most awaited smartphone, the Oppo Reno15 series, is set to launch soon

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LAHORE – Smartphones are now more than simple devices; they serve as our companions on every journey, capturing memories, connecting us globally, and enabling creation. The highly anticipated OPPO Reno15 Series of 2026 is nearly launching and promises to usher in a new era of Reno, transforming how we perceive, experience, and photograph the world around us.

Aurora Design: Where Art Meets Innovation
The journey begins with design. The Reno15 Series introduces an Aurora-inspired, trendy exterior design delivering a unique visual experience that feels alive in the hand. Inspired by nature’s most mesmerising phenomenon, the Reno15 Series introduces the industry-first Dancing Aurora texture, delivering a unique visual experience that feels alive in the hand. With every change of angle, a dynamic, multi-hue glow comes alive like a real aurora dancing across the back cover, and every shift of colour invites you to chase your light, embracing a look that’s never the same twice.

WIDER VIEWS, CLOSER MOMENTS!

See Beyond the Horizon: 120x Pakistan’s Longest Zoom Range
Photography has always been central to Reno, and the Reno15 Series continues this legacy. Featuring Pakistan’s longest Zoom Range up to 120x, Reno15 allows users to capture details far beyond the naked eye. From mountain peaks to architectural details across cityscapes, every shot retains clarity and depth, allowing travelers and creators to capture the world as they truly experience it

Its 3.5x Telephoto Vibe Portrait Camera with a 200MP lens for Reno15 Pro capture long-distance shots with clarity, emphasizing the subject while retaining depth and detail, delivering a shooting quality similar to professional cameras.

Industry’s Widest All-in-One Selfie Camera – Wider. Clearer. Brighter.
The 50MP Ultra Wide Selfie Camera is built to capture the true essence of every moment. This allows you to effortlessly fit a group of friends or magnificent landscapes into the shot, effectively eliminating the need for a selfie stick. Beyond functionality, it preserves emotion and context together, your reactions, your energy, and the environment that inspired them.

Front & Rear 4K Ultra-Clear Video
The OPPO Reno15 Pro and Reno 15 feature 4K HDR Ultra-Steady Video, bringing every video to life with vivid clarity, natural color tones, and enhanced depth. With advanced stabilization across both front and rear cameras, it minimizes shake and delivers smooth, steady footage even when you’re moving during travels or daily moments.

Pakistan’s Best Software System – ColorOS 16 Debuts in Pakistan
Ushering in the next chapter of Reno, the Reno15 Series introduces ColorOS 16 for the first time in Pakistan. ColorOS 16, powered by the Latest Android 16 is Pakistan’s best software system, featuring the All-New Luminous Rendering Engine for smooth animations, while the All-New Trinity Engine smartly optimizes chipset performance and power allocation to ensure for a smarter, smoother smartphone experience that easily handles daily tasks and gaming.

The OPPO Reno15 Series introduces a suite of AI features designed to support users throughout their creative journey from capturing ideas and organizing inspiration to handling everyday productivity tasks. One of the top AI features included is AI Mind Space that includes AI Translate, AI Recording, AI Call Assistant, and AI VoiceScribe and acts as an intelligent hub that instantly collects and organises content across apps, keeping ideas, insights, and inspirations effortlessly within reach.

A New Era Begins
From its Aurora-inspired design to unmatched camera innovation, Reno15 empowers you to capture wider views and closer moments, built for those who explore, create, and live beyond limits.

The wait is almost over.
A new era is about to unfold.
OPPO Reno15 Series — launching on 29th January in Pakistan!

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