LAHORE – ROWA, the new premium-value sub-brand from TCL Global, has officially launched in Pakistan with a high-profile launch event in Karachi, bringing premium TV technology into the budget-friendly segment. Backed by TCL’s global innovation and display expertise, ROWA aims to offer a high-quality viewing experience without the heavy price tag, reshaping expectations in the LED TV market.

ROWA’s strength lies in its advanced manufacturing and global reach. All products are produced at TCL’s state-of-the-art China Star Optoelectronics Technology (CSOT) facility in China, ensuring vertical integration, superior panel quality, and international standards at optimized costs.

In Pakistan, distribution is managed by National Line, enabling smooth operations, product authenticity, and reliable after-sales support. Already present in markets such as Bangladesh, Nepal, the Middle East, and Egypt, ROWA’s launch in Pakistan further strengthens its global expansion footprint.

ROWA’s initial product lineup includes a wide range of LED TVs, from 32 inches to 75 inches, catering to diverse household needs. Each product comes with a 2-year warranty, aligned with international brand standards, offering consumers added peace of mind alongside premium performance.

One of ROWA’s most distinctive advantages is its association with the global sporting stage. As a partner connected to the Olympic ecosystem, the brand reflects values of excellence, precision, and world-class performance. Built around its core philosophy, “Premium for All”, ROWA is set to reshape consumer expectations by delivering flagship-level display quality powered by CSOT technology, backed by global trust, and supported by direct-from-China assurance.

ROWA aims to empower Pakistani consumers with smarter choices, delivering a strong balance of performance, reliability, and affordability across homes nationwide. For more information, visit the official ROWA Pakistan website.

KARACHI – TECNO Mobile has launched its latest smartphone, the Camon 50 Ultra 5G, in Pakistan, positioning it as a camera-focused device with next-generation connectivity and high-end features.

The company said the new handset combines a 5G-enabled chipset with an advanced imaging system, targeting consumers seeking faster performance and improved photography capabilities.

The device is powered by the MediaTek Dimensity 7400 Ultimate processor and comes with 12GB RAM, which can be expanded up to 24GB, enabling smoother multitasking and app performance. It supports high-speed connectivity aimed at enhancing streaming, gaming and browsing experiences.

A key highlight of the phone is its camera system. The Camon 50 Ultra 5G features a 50-megapixel Sony LYTIA 700C main sensor, supported by a 50MP telephoto lens and an 8MP ultra-wide camera. The setup includes AI-powered 100X SuperZoom and enhanced low-light imaging capabilities.

On the front, the smartphone offers a 50MP autofocus camera designed for selfies and video recording, catering to content creators and social media users.

The handset is equipped with a 6.78-inch AMOLED display featuring a 144Hz refresh rate and 1.5K resolution, offering a smoother and more immersive viewing experience. It also carries IP68 and IP69K ratings for dust and water resistance, along with an Aqua Mode for underwater photography.

The device is backed by a 6,500mAh battery with 45W fast charging support, aimed at ensuring extended usage for heavy users.

Commenting on the launch, a company official said the device reflects TECNO’s strategy to bring advanced technology, including 5G connectivity and AI-powered imaging, to a wider segment of users in Pakistan.

The Camon 50 Ultra 5G is priced at Rs119,999 and is available nationwide. It is approved by the Pakistan Telecommunication Authority and comes with a 12+1 month warranty.

LAHORE – Infinix brought together sport, music, and cutting-edge technology in an exclusive padel event held in Lahore on April 25th, 2026. The event delivered a refined, experience-led showcase of the all-new NOTE Edge—transforming a traditional product reveal into an immersive cultural moment.

The evening unfolded with a series of competitive padel sessions, setting a high-energy tone as players engaged in fast-paced rallies on court. As the excitement built, the atmosphere seamlessly shifted to live entertainment, with Maanu delivering an electrifying performance that heightened the night’s momentum. Guests also explored curated hands-on zones, experiencing the NOTE Edge firsthand and engaging with its standout features in a dynamic environment.

At the core of the NOTE Edge is a 5G-enabled chipset, built to support seamless multitasking, enhanced gaming, and smooth content consumption. This performance is complemented by an ultra-slim 3D curved display that offers an immersive visual experience with a premium aesthetic. Powering it all is a robust 6500mAh battery, ensuring extended usage throughout the day without compromise.

The event underscored Infinix’s commitment to redefining product showcases by moving beyond conventional formats. By integrating sport, entertainment, and technology into a single, cohesive experience, the brand continues to strengthen its cultural relevance while fostering deeper and more meaningful engagement with a new generation of users