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Extreme Commerce launches program to facilitate ‘Billion Dollar Pakistan’ vision

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Extreme Commerce launches program to facilitate ‘Billion Dollar Pakistan’ vision

LAHORE –  Approximately 63 per cent of Pakistan’s population is currently under the age of 30 and the total unemployment figure is estimated to reach 6.65 million during the fiscal year 2020-21.

Moreover, according to a recent report published by the Asian Development Bank (ADB), titled “Tackling the COVID-19 Youth Employment Crisis in Asia and the Pacific”, more than 2.3 million Pakistani youth are at risk of losing or have lost their jobs in case of a long term containment scenario implemented to curtail the coronavirus spread.

Meanwhile, it has also highlighted the unemployment rate is set to increase by 12.6 per cent from 8.9 per cent at the end of 2019 to a whopping 21.5 per cent.

While traditional retail sales have declined both in Pakistan and globally, ecommerce has seen a 129 per cent year-over-year growth in the United States and Canada, with an impressive 146 per cent growth globally. It has also been estimated that by the end of 2020, global e-commerce sales are expected to reach $4.2 trillion.

This is where Extreme Commerce and its ‘Billion Dollar Pakistan’ vision fits in. Since its inception, it has evolved into a one of the largest knowledge sharing and empowerment ecosystem, paving the way for Pakistani’s living in Pakistan and abroad to engage with international ecommerce hubs such as Amazon, eBay etc and local hubs such as Daraz.

Extreme Commerce’s Chief Executive Officer Sunny Ali while sharing his vision said that, we want to enable Pakistanis to at least making $1,000 per month. This is the correct minimum wage that Pakistanis need to survive and improve not just their lifestyles but do something for their nation as well. He said, “my ideology is simple if I have an empty stomach how can I even think of doing good for others? We need to eradicate this problem and take Pakistanis to next level”.

Aligning with this ambition, Extreme Commerce aims to inject more than a $1-billion into the local economy via online sales and service and so it has launched VBC2020, a one of its kind eCommerce skill development platform which has more than 40-50 practical pieces of training covered by industry experts, through which students and can earn $300-$500 minimum.

Moreover, the company’s management says that financial accommodations will be made for those who cannot afford so that everyone has a shot at making it work. It is worth mentioning that more than 90 per cent or around 13,000 VBC students currently have access to the platform free of cost.

Sunny Ali also added that VBC2020 is proof of Extreme Commerce’s commitment and vision of empowering the youth through skill development and capacity building. This initiative will also help in training the next generation of ecommerce professionals and e-tailers of Pakistan and digital nomads, and give the industry a much-needed boost along with acting as a catalyst for the nation so that Pakistan can export IT services in global ecommerce marketplaces.

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Business

Pakistan Banks Association elects Zafar Masud as chairman, forms 16-member executive committee

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KARACHI – On December 28, 2025, the Pakistan Banks Association (PBA) formed a new 16-member Executive Committee, which includes two women and eight new member banks, reflecting a move towards increased inclusivity and wider industry representation.

Following the elections, the Executive Committee unanimously elected Mr. Zafar Masud, President and Chief Executive Officer of The Bank of Punjab, as Chairman of the PBA. Commenting on his election, Mr. Masud said the newly constituted Executive Committee represents an important evolution in the Association’s governance.

He noted that the expanded and more diverse membership strengthens the PBA’s ability to advance a National Economic Agenda, with a focus on bridging credit gaps in priority sectors, accelerating financial inclusion through digital channels, and supporting Pakistan’s sustainable economic recovery.

The leadership team also includes Mr. Nassir Salim, President and Chief Executive Officer of Habib Bank Limited, as Senior Vice Chairman, and Mr. Yousaf Hussain, President and Chief Executive Officer of Faysal Bank Limited, as Vice Chairman.

Mr. Nassir Salim emphasized the importance of resilience and strong compliance frameworks amid global headwinds, while Mr. Yousaf Hussain highlighted modernization, technology adoption, and agility as key priorities to ensure the banking sector remains innovative and regionally competitive.

Commenting on the milestone, Mr. Muneer Kamal, Chief Executive Officer and Secretary General of the PBA, said that the expansion of the Executive Committee, including the historic inclusion of female representation, reflects the Association’s commitment to diversity and modern governance.

Under the new leadership, the PBA aims to deepen collaboration with the State Bank of Pakistan, the Ministry of Finance, and the Federal Government to support infrastructure development, expand private sector credit for agriculture and SMEs, and advance the country’s digital transformation.

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Business

Saudi carrier flyadeal opens new office in Islamabad

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ISLAMABAD – flyadeal, Saudi Arabia’s rapidly expanding low-cost airline, has opened a new dedicated sales and marketing office in Islamabad, highlighting its swift growth in Pakistan. During a brief visit to Pakistan’s capital, flyadeal CEO Steven Greenway reaffirmed the airline’s dedication to becoming a key player in the country’s vibrant air travel industry.

flyadeal launched non-stop scheduled flights from Saudi Arabia to Pakistan in February, connecting  Riyadh and Jeddah to the country’s commercial hub of Karachi, which signalled the airline’s first move into South Asia.

Since then, flyadeal has significantly scaled up frequency, now operating 18 non-stop services each week between the two countries serving a total of five gateway cities in Pakistan – Karachi, Peshawar, Sialkot, Lahore and Islamabad.

“Our Pakistan flights have proved a great success since our entry, bringing affordable low fares and reliable punctual services to this exciting market,” said Greenway.

“Having expanded from one to five cities across the country in the space of just eight months, thanks to regulatory and travel industry support, it’s only a matter of time before we grow further with much-needed additional capacity and provide the travelling public with wider reach and greater choice of non-stop flights bridging both countries.”

flyadeal has partnered with leading general sales agent Matchless Travel to serve the travel trade and members of the public across Pakistan through its nationwide network of offices.

Farooq Ahmad, flyadeal Head of Sales, added: “flyadeal has developed a great relationship with Pakistan’s travel agency community, quickly building confidence within the trade of our value-added product offering. Our dedicated sales office in Islamabad complements the efforts of Matchless by providing increased brand presence and awareness.”

Following the sales office opening, flyadeal’s senior management team from the head office in Jeddah and Karachi hosted Islamabad’s travel trade to a thank-you dinner.

All flyadeal services to and from Pakistan are operated with Airbus A320 family aircraft in a single 186-seat Economy Class configuration. The flights cater to a mix of business, leisure, pilgrim and migrant worker traffic, as well as the large outbound Pakistani expatriate community living in the Kingdom. Jeddah-bound flights serve as the gateway to the Saudi holy city of Makkah.

flyadeal operates scheduled flights from bases in Riyadh, Jeddah and Dammam to more than 30 domestic and international seasonal and year-round destinations in the Middle East, Europe, North Africa and South Asia with a modern fleet of 43 Airbus A320 family aircraft.

Effective 1 January 2026, flyadeal will add Madinah as its fourth base in the Kingdom, a strategic move to enhance air travel options to and from the Holy city. 

 

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Gold

Ways to check the purity of gold: Methods and Facts

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LAHORE – In Pakistan, uncertainty always looms over the minds of people. Some people remain unsure whether the gold they bought is pure or not, so in case of such a scenario, here is what you can do.

Ways to verify your gold:

  • Check Official Markings

Look for engraved markings on the inner side of the jewelry; it may say 24k, 22k, 21k, or 18k. In Pakistan, 21k means 87.5% purity; on the other hand, 24k means 99.9% purity and is mostly used as investment bars.

  • Professional Ways to Test

If you remain unsure about your gold, then you should consider visiting major gold markets such as Karachi’s Sarafa Bazaar or Lahore’s Liberty Market.

Three such ways include:

Electronic Gold Testers: In today’s modern world, jewelers use handheld electronic devices to measure the electrical conductivity to provide the user with immediate karat reading.

XRF Spectrometry: This method is widely regarded as the best and most accurate way; most high-end gold laboratories use X-Ray fluorescence to get the exact elemental composition of the item.

Touchstone Test: This is known as the Kasauti Test, the gold is rubbed against a dark stone(Kasauti), and the streak is then compared with known purity needles, or it is treated with acid.

  • Test at Home

Magnet Test: Gold is not attracted to magnets if the item is powerfully attracted towards a powerful magnet, then it is likely that it contains some sort of base metals, most probably iron or nickel.

Floating Test: Gold remains a dense element if gently placed in a bowl filled with water and sinks all the way to the bottom. Then, it can be considered pure gold. However, if the gold item floats or sinks slowly, it is most likely fake gold or the item is gold-plated.

Vinegar Test: By applying a few drops of vinegar on the item, you can check its purity because pure gold retains its shine, but fake gold loses it altogether.

Ping Test: This is a sound test. First of all, take the gold item in your hand and gently strike it against another metal. Pure gold produces a high-pitched ringing sound, whereas base metals produce a “thud” sound.

Note: It is pertinent to mention here that methods to test at home aren’t completely reliable, and the results shouldn’t be considered as the final results, as there are chances that they can be influenced by other factors. That’s why it is better to follow the other ways mentioned in the article.

  • Precautionary measures before buying

Before buying the gold item, request a certificate of confirmation of the purity of the gold being bought. Before paying the price for the gold, verify the daily price of the gold from the Jewellers Association or upfront.pk to avoid being overcharged for lower-quality gold.

 

 

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