Karachi – In a major step toward redefining smart living in Pakistan, itel Pakistan hosted superstar Sajal Aly at its flagship store in Saddar, Karachi. The visit marked the announcement of the brand’s strategic roadmap to expand the itel Home ecosystem to over 100 exclusive outlets nationwide, positioning itel as a one-stop “Smart Life” destination for Pakistani households.

The event, attended by senior leadership from itel and Advance Telecom, showcased itel’s evolution from a mobile-first brand to a holistic lifestyle partner. The itel Home concept introduces an interconnected ecosystem where technology meets everyday convenience, spanning smart home appliances, entertainment, accessories, and personal care.

Building a Nationwide ‘Smart Life’ Ecosystem

During an exclusive walkthrough, the leadership team shared how itel Home is creating a complete smart-life ecosystem for its customers. Each store is designed with dedicated sections for different needs, smart appliances, home security, entertainment, and everyday tech, making it easy for every type of customer to find what fits their home. The 100+ store expansion plan aims to take this accessible, affordable smart ecosystem to families across Pakistan.

Sajal toured the experience zones, exploring the diversity of the itel home portfolio. The showcase highlighted the brand’s versatility, featuring immersive audio systems, smart kitchen essentials like air fryers and blenders, grooming kits, and high-performance power accessories.

Speaking on the expansion, Tyson, Head of itel Home, stated:

itel Home is not just about selling products; it is about building a connected ecosystem for Pakistan. Through our planned expansion to 100+ outlets, we aim to make a smarter, more convenient lifestyle accessible to consumers nationwide. From the kitchen to the living room, itel is positioning itself as a trusted partner across every part of the home.

KARACHI – In a world dominated by visuals, Sting® Pakistan is flipping the script. No flashy gimmicks, just a sonic jolt that cuts through the noise. With the latest drop of its F1SoundLikeSting® campaign, PepsiCo’s high-voltage drink is turning up the pressure, not just launching a campaign but triggering a country-wide audio hunt.

Timed to Peak F1 Buzz

As Formula 1 gains serious traction across Pakistan, from race watch parties to fan edits online; Sting® is making itself impossible to ignore. This isn’t just about riding a trend. It’s about driving straight into the heart of youth culture, where adrenaline and attitude collide. This signature high-frequency “STINGGG” isn’t just a sound. It’s a signal, sampled from a real Formula 1 engine, now reengineered into a brand cue. It’s a sonic fingerprint, instantly recognizable and impossible to unhear. Today, connection is audio-first – Gen Z hears before they see. That’s why Sting® designed a campaign that doesn’t just interrupt – it erupts. One sound. One word. One shot at the Grand Prix.

HEAR IT. TAG IT. WIN IT.
The challenge is simple: Catch the “STINGG” sound anywhere – in a reel, ad, cinema spot, or story. Tag @StingPakistan and let them know where you heard it. Win a shot at Grand Prix tickets. The sound’s hidden in plain sight (or sound), and Gen Z is chasing it with full-throttle energy.

From Campaign to Cultural Signal
This isn’t just marketing. It’s a movement. The STINGG sound has become a challenge, and a moment fans now wait for. From influencer reactions to fan videos and comment section chaos – Sting® has turned one sound into a viral cultural pulse. And no one can unhear it.

According to many experts, most people get attracted to the opposite gender through smell, as people like those who smell good. For this reason, Haisam Fragrances has brought to you a solution under an affordable price range that will help boost your confidence in the room.
Mostly, when going to buy a perfume, you get surprised after seeing the prices of so-called “affordable perfumes,” but Haisam Fragrances assures its clients that they should never worry about being deceived, as they shall receive quality with affordability 100%. Moving on to Haisam Fragrances ‘premium products. Don’t worry, by premium products we mean quality with affordability.

The FAQ’s include: Can I even get good things under PKR 2000?

The answer is “YES,” you definitely can, as Haisam Fragrances offers perfumes inspired by Creed Aventus, Sauvage Dior, Azzaro Wanted, and Eternity for Men. Now you may say, “These must be cheap knockoffs, as you can never get something close to these under PKR 2000,” but here comes the twist, as providing this unthinkable is our pride, and we stand firm on our resolve of quality with affordability.

https://www.instagram.com/reel/DMX83DftnAS/

Our products in Men category:

1. Royal Oud
2. Wild Ember – Inspired by Sauvage Dior
3. Midnight Rider – Inspired by Lacoste Essential
4. Urban Majesty – Inspired by Bleu De Channel
5. Heaven Breeze – Inspired by Creed Aventus

Our products in Women category:

1. Velvet Flora – Inspired by Gucci Flora
2. Orchid Bloom – Inspired by Gucci Rush
3. Floral Dream

Our products in Unisex:

1. Imperial Oud – Inspired by Oud Al Shams
2. Signature Elite – Inspired by Azzaro Wanted
3. Majestic Royale – Inspired by Baccarat Rouge 540

After watching the name of these famous perfumes, you may still be hesitant enough to trust Haisam Fragrances, but during our early days, we tested many of our perfumes by recommending them to third-party consumers through our friends and family members, and almost everyone gave positive feedback. If you still are hesitant our prices are affordable so you may buy our perfume and test it out yourself but we are not hopeful we ‘know’ that you will like our perfume and recommend it to your friends or give them to your friends on their birthdays. Something which doesn’t require deep pockets but increases your aura in the room. The scent is very potent doesn’t dry down after mere minutes.

Nowadays, if you demand prestige, you should wear Imperial Oud which surrounds you with an aura of mystery and royalty. If you want a soft and elegant yet irresistible scent, then go for Velvet Flora, which will raise your femininity and give you confidence. The person who demands luxury and clarity with confidence, then Heaven Breeze is inspired by Creed Silver Mountain Water. If you want a perfume with an opening with a burst of lemon, ginger, and lavender which provides you with charisma and style, then for you, Haisam Fragrance recommends Signature Elite.

The above-mentioned perfumes are our recommended ones; however, Haisam Fragrances features many more scents which you can wear while not going out of your budget, or if you are a student and want to wear a scent while not overspending your weekly allowance, then we and you are lucky because Haisam Fragrances has you covered.

You can order Haisam Fragrances perfumes at a low cost of PKR 200, and you can even avail free shipping above PKR 1999.