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MAP Elects Muhammad Azfar Ahsan as its President

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Muhammad Azfar Ahsan, Founder & CEO of Nutshell Group, has been elected as the President of the Marketing Association of Pakistan (MAP), the apex body of marketing in the country. He previously served MAP in various capacities, including his recent role as the Vice President of MAP. Azfar has served as Minister of State & Chairman, Board of Investment and Government of Pakistan. He is also the Founder of the CORPORATE PAKISTAN GROUP, which represents the elite of Pakistan’s national intelligentsia, including corporate and government leaders, policymakers, academicians, defense personnel, media practitioners, and movers and shakers of civil society.

Other office bearers elected to MAP this year include Saqib Saleem from Arif Habib Investments as Vice President MAP; Jahangir Rasheed from Dalda Foods as Honorary Secretary; and Asim Shafiq from Abbott Laboratories as Honorary Treasurer.

Azfar is a visionary and has brought innovation and growth to all his ventures. He plans to restructure and expand MAP to become a global voice for Pakistan. He hopes to bring his expertise as an influencer and a connector to the marketing landscape, enabling all stakeholders to collaborate for the best global representation of Pakistan.

Azfar Ahsan receives Global Visionary Award

Commenting on the occasion, Muhammad Azfar Ahsan expressed his heartfelt gratitude to the marketing fraternity for reposing trust in his leadership and allowing him to serve the industry and Pakistan at large.

“My priority is to strengthen and expand the platform of the Association across the country, with the induction of new members and new chapters from the genres of traditional marketing and emerging digital space alike. Being an advocate of diversity, I look forward to more female leadership defining new contours of Marketing.”

As Founder & CEO of Nutshell Group, which is the parent group for Nutshell Communications, Nutshell Conferences, and Nutshell Solutions, he has led and initiated many strategic developments and discussions inside and outside Pakistan. He plans to give the same edge to MAP, by enabling experts to share the best visions for the future.

 

Azfar is the thought leader behind two of Pakistan’s largest corporate events – LEADERS IN ISLAMABAD BUSINESS SUMMIT (LIIBS) and THE FUTURE SUMMIT (TFS). Through these platforms as well as several other initiatives, he has also hosted hundreds of foreign delegates in Pakistan in the last 2 decades.

Azfar served as the Chairman of MARCON 2016, Pakistan’s flagship marketing event, where he endorsed creativity and innovation as the drivers for business success. He was honored by the Canada Pakistan Business Council (CPBC) in 2019 and received the “Global Outreach Award” from them. In December 2020, the US State Department featured Azfar in their list of 80 selected alumni of the International Visitors Leadership Program (IVLP). These 80 individuals were selected out of 225,000 IVLP alumni worldwide. In May 2022, he received the “Global Visionary Award for Global Connectivity of Businesses and Communities” by the BSV Blockchain Association, further confirming his commitment to the modernization of businesses.

Azfar is a Member of the Board of Directors of the Institute of Financial Markets of Pakistan, RYTS Global (Rytsglobal.com), Make-A-Wish Foundation Pakistan, and the Advisory Board of Shaukat Khanum Cancer Hospital Karachi. He plans to integrate his learnings for the sustained growth of MAP. His mission is to widen MAP’s horizon to include all areas of expertise.

 

The former Presidents of MAP, S. Masood Hashmi, Talib S. Kamran, Syed Imran Ahmed, Sarmad Ali, and many senior members, shared their felicitations for Azfar on assuming this important role.

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CBD Punjab drives transformation, reshaping the future of Punjab

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Lahore – Cities and regions go beyond just roads, buildings, and infrastructure. They are where people live, pursue their dreams, and forge their futures. Punjab has long been a land rich in stories—heritage, culture, and resilience. Today, it is also emerging as a region geared up for future opportunities.

The creation of the Central Business District Punjab (CBD Punjab) is part of that journey. When the idea for CBD Punjab was first conceived, the goal was not simply to develop another commercial hub. It was to create a modern urban ecosystem that could support economic growth across Punjab while improving the everyday lives of its people. Over the past five years, that vision has steadily taken shape.

Development should ultimately serve the people who live and work across the region. That is why one of the primary focuses has been improving connectivity and mobility in key areas of Punjab.

Projects such as CBD Route 47 and the transformation of major corridors like Walton Road are designed to make movement easier for commuters, businesses, and communities alike. These initiatives are not just infrastructure upgrades; they are investments in how people experience their surroundings—reducing congestion, improving access, and supporting the growth of surrounding districts. A region that moves efficiently creates opportunities for everyone.

For any region to grow sustainably, it must attract investment that generates jobs and drives economic activity. Over the last few years, CBD Punjab has introduced transparent and competitive commercial land auctions that have generated strong investor interest.

Behind every investment lies the potential for new businesses, employment opportunities, and economic growth that benefits communities across Punjab. The strong response from investors reflects a shared confidence in Punjab’s potential as a modern economic powerhouse.

The future of Punjab will be shaped not only by infrastructure but by ideas. That is why the development of NSIT City holds particular importance. NSIT City is envisioned as a hub where technology, research, and entrepreneurship come together. By connecting universities, technology companies, and innovators, the project aims to create opportunities for young professionals and entrepreneurs across Punjab to build their careers and businesses. For the youth of Punjab, this represents a platform to turn ideas into impact.

While development is essential, it must be balanced with responsibility toward the environment and future generations.

At CBD Punjab, sustainability remains a key part of the planning approach. From incorporating green spaces to encouraging energy-efficient development, the aim is to ensure that progress does not come at the expense of environmental well-being.

A truly modern region must grow in ways that remain mindful of its surroundings and its people.

The past five years have laid an important foundation, but the journey of CBD Punjab is far from complete. The aspiration is to see Punjab emerge as a region that combines its rich heritage with modern opportunita place where businesses can grow, innovation can flourish, and communities can thrive.

Ultimately, the story of CBD Punjab is about more than infrastructure. It is about people—creating spaces where ambition can grow, opportunities can expand, and the future of Punjab can unfold. Because when development is centered on people, progress truly belongs to everyone.

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CBD Punjab fast-tracks major projects as CEO orders swift completion

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LAHORE – Imran Amin, CEO of CBD Punjab, led a high-level review meeting to evaluate the progress of key development projects.During the session, the CEO emphasised the need to speed up work across all sites, insisting that each project must be finished on time without compromising on top-tier construction standards.

The meeting was attended by Executive Director Technical Riaz Hussain, Director Project Management Asif Iqbal, Director Construction Asif Babar, and Director Architecture & Planning Sameer Aftab Sial, along with senior officials from NESPAK and representatives of the relevant contracting firms.

During the session, the CEO of CBD Punjab was briefed on the final finishing stages of CBD Vertex, the ongoing development of CBD Walk, and the development of the extensive green area within NSIT City.

Addressing the participants, CEO of CBD Punjab Imran Amin highlighted that CBD Walk is poised to transform Lahore’s retail and fine-dining landscape, emerging as a landmark commercial destination in the city. He reiterated CBD Punjab’s commitment to handing over the project to investors within the agreed timeframe, ensuring a significant boost to Punjab’s commercial infrastructure.

The CEO of CBD Punjab, Imran Amin, also directed that the 55.9-acre green area within NSIT City be developed as a state-of-the-art urban green facility, fully aligned with modern environmental and sustainability standards. He emphasized that the project reflects CBD Punjab’s vision for environmentally responsible urban development and the creation of sustainable public spaces.

The meeting concluded with instructions to ensure strict quality control while maintaining momentum so that all ongoing initiatives are completed without delay for the benefit of citizens and the regional economy

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realme celebrates the holy month with “Craft Your Ramadan” creative workshops

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LAHORE – As Ramadan approaches, a season of togetherness and shared moments, realme is introducing a vibrant, youth-focused community initiative designed to add creativity and color to the month. Titled “Craft Your Ramadan,” the experience invites individuals and families to customize their Ramadan vibe through hands-on DIY workshops in an energetic in-store setting.

Taking place every weekend throughout Ramadan from 4 pm to 11 pm at Dolmen Mall Lahore, the campaign transforms the retail space into an interactive, creative hub instead of a traditional retail setup. Blending art, personalization, and technology, the initiative encourages participants to customize realme smartphone back covers in a fun, Iftar-ready environment inspired by self-expression and youthful energy.

With “Craft Your Ramadan,” realme moves beyond the usual store experience to create an engaging, workshop-style creative zone. The space will feature art stations, creative materials, Ramadan-themed design elements, and a lively ambiance that inspires imagination. Participants can paint, decorate, and personalize smartphone back covers with patterns, crescent motifs, calligraphy-inspired designs, and colorful embellishments. Guided by local influencers and creative facilitators, each session is designed to be interactive, social, and beginner-friendly, perfect for young creators and families looking to express their style.

Alongside the workshops, participants can enter daily lucky draws throughout the campaign. The celebration will culminate in a Grand Draw, where lucky winners will receive exciting prizes, including realme Buds and the latest realme C85 series smartphone. The inclusion of the realme C85 series as the Grand Draw prize adds a strong tech highlight to the creative experience, making it both expressive and rewarding.

Make this Ramadan more colorful and creative by joining “Craft Your Ramadan” every weekend, Friday, Saturday, and Sunday, at Dolmen Mall Lahore. Visitors can walk into the realme outlet, register on-site for the DIY workshop, complete their customized design, and instantly enter the lucky draw for a chance to win exciting prizes. To stay updated on timings, activities, and announcements, follow realme Pakistan on social media and be part of the celebration.

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