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MAP Elects Muhammad Azfar Ahsan as its President

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Muhammad Azfar Ahsan, Founder & CEO of Nutshell Group, has been elected as the President of the Marketing Association of Pakistan (MAP), the apex body of marketing in the country. He previously served MAP in various capacities, including his recent role as the Vice President of MAP. Azfar has served as Minister of State & Chairman, Board of Investment and Government of Pakistan. He is also the Founder of the CORPORATE PAKISTAN GROUP, which represents the elite of Pakistan’s national intelligentsia, including corporate and government leaders, policymakers, academicians, defense personnel, media practitioners, and movers and shakers of civil society.

Other office bearers elected to MAP this year include Saqib Saleem from Arif Habib Investments as Vice President MAP; Jahangir Rasheed from Dalda Foods as Honorary Secretary; and Asim Shafiq from Abbott Laboratories as Honorary Treasurer.

Azfar is a visionary and has brought innovation and growth to all his ventures. He plans to restructure and expand MAP to become a global voice for Pakistan. He hopes to bring his expertise as an influencer and a connector to the marketing landscape, enabling all stakeholders to collaborate for the best global representation of Pakistan.

Azfar Ahsan receives Global Visionary Award

Commenting on the occasion, Muhammad Azfar Ahsan expressed his heartfelt gratitude to the marketing fraternity for reposing trust in his leadership and allowing him to serve the industry and Pakistan at large.

“My priority is to strengthen and expand the platform of the Association across the country, with the induction of new members and new chapters from the genres of traditional marketing and emerging digital space alike. Being an advocate of diversity, I look forward to more female leadership defining new contours of Marketing.”

As Founder & CEO of Nutshell Group, which is the parent group for Nutshell Communications, Nutshell Conferences, and Nutshell Solutions, he has led and initiated many strategic developments and discussions inside and outside Pakistan. He plans to give the same edge to MAP, by enabling experts to share the best visions for the future.

 

Azfar is the thought leader behind two of Pakistan’s largest corporate events – LEADERS IN ISLAMABAD BUSINESS SUMMIT (LIIBS) and THE FUTURE SUMMIT (TFS). Through these platforms as well as several other initiatives, he has also hosted hundreds of foreign delegates in Pakistan in the last 2 decades.

Azfar served as the Chairman of MARCON 2016, Pakistan’s flagship marketing event, where he endorsed creativity and innovation as the drivers for business success. He was honored by the Canada Pakistan Business Council (CPBC) in 2019 and received the “Global Outreach Award” from them. In December 2020, the US State Department featured Azfar in their list of 80 selected alumni of the International Visitors Leadership Program (IVLP). These 80 individuals were selected out of 225,000 IVLP alumni worldwide. In May 2022, he received the “Global Visionary Award for Global Connectivity of Businesses and Communities” by the BSV Blockchain Association, further confirming his commitment to the modernization of businesses.

Azfar is a Member of the Board of Directors of the Institute of Financial Markets of Pakistan, RYTS Global (Rytsglobal.com), Make-A-Wish Foundation Pakistan, and the Advisory Board of Shaukat Khanum Cancer Hospital Karachi. He plans to integrate his learnings for the sustained growth of MAP. His mission is to widen MAP’s horizon to include all areas of expertise.

 

The former Presidents of MAP, S. Masood Hashmi, Talib S. Kamran, Syed Imran Ahmed, Sarmad Ali, and many senior members, shared their felicitations for Azfar on assuming this important role.

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Zong Special Bundles for Hajj Pilgrims

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ISLAMABAD – Zong, Pakistan’s leading technology service enterprise, has launched customized bundles for the 2026 Hajj pilgrimage, aimed at ensuring seamless connectivity and uninterrupted communication for pilgrims throughout their sacred journey.

Zong ensures continuity through international roaming services, allowing pilgrims to continue using their existing Pakistan number while staying connected on Zong’s own network. With instant connectivity upon arrival at the airport, users can access communication services immediately and share important updates and cherished moments without disruption throughout their journey.

A key highlight of these bundles is seamless WhatsApp-based communication in Saudi Arabia, enabling pilgrims to stay connected with family and loved ones on their existing Zong number without any additional setup.

The bundle portfolio features the Saudi Arabia IR WhatsApp Offer (1 GB for PKR 1,374), Mini Hajj Bundle (2 GB, 10 mins, 10 SMS for PKR 1,500), and the Super Hajj Bundle (5 GB, 20 mins, 50 SMS for PKR 3,000). For higher-usage customers, the Mega Hajj Bundle provides 10 GB of data, an additional 2 GB for WhatsApp, 60 minutes, and 60 SMS for PKR 5,500. All bundles are valid for 30 days, ensuring reliable, convenient and uninterrupted communication throughout the pilgrimage.

Khurram Ishaq, Head of International Business, Zong, stated: “Supporting Pakistan’s pilgrims is a responsibility we hold close to our hearts. We’ve moved beyond standard offerings to design truly personalized bundles that reflect how families communicate today.

By prioritizing seamless, high-speed access for the apps pilgrims rely on most, such as WhatsApp, we are addressing the modern traveler’s need for convenience and peace of mind. We are proud to serve as the bridge that keeps our customers connected to home, allowing them to remain fully focused on this journey of a lifetime.”

Zong users can conveniently subscribe to these special bundles through the Zong website, My Zong App, or by dialing 310.

Through these specially curated offerings, Zong continues to drive Pakistan’s digital transformation agenda through innovative solutions and services, ensuring uninterrupted communication and a seamless experience for pilgrims.

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itel Energy showcases AI-powered solar solutions at Lahore expo

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LAHORE – itel Energy concluded its participation as a diamond sponsor at the Lahore Solar Expo 2026 on April 22, presenting a range of renewable energy solutions aimed at strengthening Pakistan’s energy resilience.

The three-day exhibition attracted industry professionals and technology enthusiasts, with the company using the platform to introduce its latest innovations in solar and energy storage technologies.

A key highlight of the showcase was the Sparta Series hybrid inverter, featuring an AI-based optimisation system branded as SmartGo AI. According to the company, the system monitors weather patterns and adjusts battery usage automatically to maintain uninterrupted power supply during adverse conditions.

itel Energy also presented its Power Series portable energy solutions, which it said are equipped with Grade A lithium iron phosphate (LiFePO4) cells designed to ensure durability and a lifespan of up to 10 years.

In addition, the company demonstrated its commercial and industrial (C&I) energy systems, including the IPX-51314SPT battery solution. The system is designed to support scalable energy storage, allowing businesses to expand backup capacity up to 768kWh.

Speaking at the event, itel Energy Vice-President Eason Duan said the company’s “Power Up Pakistan” initiative focuses on providing reliable and intelligent energy solutions to households and industries.

The company said its participation in the expo reflects a broader commitment to promoting sustainable energy adoption and supporting the country’s transition towards cleaner power sources.

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Saad Ali Qureshi launches USPBA Pakistan chapter to promote trade and investment

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LAHORE – The US–Pakistan Business Alliance (USPBA) was successfully launched under Chairman Saad Ali Qureshi, COO of Rustum Associates and Dynamic Constructors. This marks a key advancement in boosting bilateral trade, investment, and economic collaboration between Pakistan and the United States.

The newly formed alliance aims to create a dynamic platform that connects entrepreneurs, investors, industry leaders, and professionals from both countries. By fostering collaboration and building strategic partnerships, the alliance seeks to unlock new opportunities for trade expansion, innovation, and sustainable economic growth.
Addressing the launch ceremony, Chairman Saad Ali Qureshi emphasized the importance of stronger economic ties between Pakistan and the United States. He stated that the US–Pakistan Business Alliance will play a vital role in bridging the gap between the business communities of both nations and facilitating meaningful partnerships.

“The establishment of the US–Pakistan Business Alliance is a major milestone in strengthening commercial relations between Pakistan and the United States. Our mission is to empower entrepreneurs, promote investment opportunities, and create a supportive platform where businesses from both countries can collaborate and grow together,” said Saad Ali Qureshi.

He further added that the alliance will focus on encouraging cross-border investments, supporting startups and emerging businesses, and promoting innovation across various sectors, including technology, manufacturing, trade, and services.

The alliance also plans to organize international business forums, networking events, trade delegations, and policy dialogues aimed at bringing together business leaders, policymakers, and investors. These initiatives will help facilitate knowledge exchange, strengthen economic partnerships, and promote mutual understanding between the private sectors of both countries.

Business leaders, entrepreneurs, and stakeholders welcomed the launch of the alliance and expressed optimism that the platform will open new avenues for cooperation and create long-term opportunities for trade and investment. They noted that such initiatives are essential for building stronger economic bridges and enhancing global business connectivity.

The launch of the US–Pakistan Business Alliance is being viewed as a positive and forward-looking development that will contribute to the expansion of bilateral trade, encourage foreign investment, and strengthen long-term economic collaboration between Pakistan and the United States.

Through its initiatives and partnerships, the alliance aims to become a key platform for promoting business growth, supporting economic diplomacy, and fostering stronger commercial ties between the two nations.

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