ISLAMABAD – Microsoft has increased prices for several Xbox console models, citing higher memory chip costs as manufacturers continue to face mounting pressure from rising semiconductor prices.
The largest increase applies to the Xbox Series X (1TB), which now carries a price tag of $799, up $150. The digital edition of the Xbox Series X (1TB) has also risen by $150 to $749.
Meanwhile, the Xbox Series S (1TB) now costs $599 after a $150 increase, while the 512GB model has been raised by $100 to $499.
The announcement comes as technology companies grapple with higher component costs, particularly for advanced memory chips used in artificial intelligence (AI) servers and consumer electronics.
Industry analysts have linked the price increases to strong demand for AI infrastructure, which has tightened global supplies of memory chips and pushed up production costs for hardware manufacturers.
Microsoft’s move follows Apple’s recent decision to increase prices for selected MacBook and iPad models, signalling that rising semiconductor costs are beginning to affect the pricing of consumer electronics more broadly.
