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Telenor pledges Rs1.6 billion for COVID-19 relief efforts

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ISLAMABAD –  Amidst the COVID-19 pandemic, Telenor has stood by Pakistan and is living up to its purpose of connecting people to what matters most, and now committing to more.

As the current situation does not warrant business, as usual, Telenor Pakistan and Telenor Microfinance Bank have gone over and beyond and pledged PKR 1.6 billion, in cash and kind, towards COVID-19 relief efforts. The in-kind contribution has commenced through the provision of subsidised and free services and offers and add-ons for telecom and banking consumers.

As the entire country has been swept with fear, concern, and uncertainty, Telenor’s cash contribution is intended to provide relief and support to those that are fighting against the Coronavirus on the front lines. In collaboration with Pakistan Red Crescent, Telenor is providing Personal Protective Equipment to the real heroes – the doctors, health workers, and law enforcement professionals. Moreover, Telenor will channel part of this contribution towards COVID testing in the country.

Telenor is making significant efforts towards e-learning by collaborating with Ministry of Information Technology and the Virtual University of Pakistan under the DigiSkills Program to provide affordable access to youth, and providing free access to LinkedIn Learning platform on first come first serve basis to those looking to upskill themselves in order to find employment. Additionally, the organization will be training 2,000 females entrepreneurs, students and children on digital skills and design thinking through webinars; and will be helping scale ed-tech start-ups with a focus on STEM education under Telenor Velocity.

Continuing with its tradition of over 5 years now, this Ramzan, Telenor Pakistan’s annual #ShareYourMeal campaign, which is always centered on bridging the gap between the haves and the have-nots, will be focusing on donating food and ration to the people affected during the lockdown.

Irfan Wahab Khan, CEO Telenor Pakistan and Chairman Telenor Microfinance Bank said, “Many of our countrymen are feeling vulnerable, worried, and confused as the real effects of the current situation begin to show face. That’s exactly where we have a responsibility to stand shoulder to shoulder with our fellow citizens and create hope. Today, more than ever before, I am extremely proud of the employees of Telenor who have donated their salaries towards this noble cause. It was heartening to know that all employees felt honored to have the opportunity to give back to the country that has given them so much.” He further added, “We will continue to represent all that makes us Telenor, connecting Pakistanis to what matters most to them; and we will do so with compassion, with empathy, and with unwavering courage as we remain committed to helping those around us. I truly believe that the future will be brighter and our people will come out stronger.”

Telenor Microfinance Bank and Pakistan Bait-ul-Mal have expanded their partnership towards supporting widows and differently-abled persons through Easypaisa. The Bank has also collaborated with Zakat and Ushr Department of the Government of Punjab to digitally disburse Zakat funds of PKR 1.5 billion to 170,000 most vulnerable beneficiaries in a convenient and safe manner. Additionally, transaction charges have been waived for both customers using interbank fund transfers and QR Retailers dealing in provision of essential commodities.

To facilitate Easypaisa users, Corona Health Services facility is being launched that provides comprehensive coverage in case of Coronavirus hospitalization and Corona updates have been launched in the Easypaisa App to spread awareness and provide regular updates on the pandemic.

M. Mudassar Aqil, President & CEO, Telenor Microfinance Bank / Easypaisa said, “Pakistan currently faces a dynamic situation which is evolving day by day. It is now more important than ever for the entire country to stand together in the face of this emergency. The on-going crisis has highlighted the real importance of digital payments and mobile wallets. Through our digital payments platform, we are facilitating the Government in disbursing cash relief payments and helping charitable organizations in collection of donations. We are also helping community-based initiatives to raise funds for COVID-19 relief and supporting the efforts being undertaken by the Government in this regard. It has become the responsibility of all organizations and individuals alike to become part of a greater effort and stand by our nation during these difficult times. We believe it to be our duty to contribute towards the relief efforts in whatever way we can and will continue to do so”.

In order to assist the government, health authorities and private sector to better able to reach out to the vulnerable during this pandemic, Telenor Pakistan has developed an advanced analytics system that can help segment its subscriber base on location, socioeconomic class, age group, and gender. These mobility and demographic insights will help government, in better understanding potential need for financial and medical assistance and reaching out to deserving beneficiaries for financial aid; better understanding demand for goods and services in different locations and targeting awareness and safety campaigns based on anonymised data; and providing credit risk profiling to facilitate individuals based on their consent, and small retailers in applying to financial institutions for micro and personal loans.

In addition to urging its 46 million customers to donate to the Prime Minister’s Corona Relief Fund through SMS short code, Telenor is coming together to raise funds for the nation by directly and voluntarily contributing through employee individual salaries which will be matched by the organisations; reallocating budgets from annual activities and earmarking substantial amount on top, to add to the donation pool.

Always ready to step up as a socially responsible organisation, Telenor has remained at the forefront of assisting Pakistanis in their time of need, responding to the call of natural, man-made and conflict emergencies by targeting specific and unmet needs of the affected.

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Oppo A6 4G debuts in Pakistan with key upgrades in battery, performance, and camera

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LAHORE – OPPO, a global leader in smartphone devices, is thrilled to announce the launch of the OPPO A6 4G in Pakistan, which is now available for pre-order. The OPPO A6 4G features a long-lasting battery, powerful multitasking capabilities, and an advanced AI camera. It also comes with a 2-year warranty, reflecting OPPO’s commitment to providing reliable, high-quality smartphones to its users.

Power That Lasts All Day – Charge Once, Use Two Days

With a massive 7000mAh battery, the OPPO A6 4G only needs one charge to last up to two days. Stream videos, browse social media, or game without worrying about running out of power. Thanks to its reverse charging feature, the A6 4G can even power other devices on the go, acting as a portable power hub for earphones, smartwatches, or tablets etc. Its efficient power management keeps the battery healthy over time, ensuring consistent performance for all your daily activities.

Multitasking With Zero Lag
The OPPO A6 4G is built for seamless multitasking. Equipped with OPPO’s optimized ColorOS 15 and Snapdragon 685 4G chipset, the device enables smooth switching between apps, uninterrupted streaming, and efficient performance even under heavy workloads. To maximize performance, the OPPO A6 introduces the SuperCool VC System for enhanced heat dissipation and consistently smooth operation

Whether for work, study, or entertainment, the A6 4G ensures a fluid experience, keeping pace with the fast-moving lifestyle of today’s users.

Capture Smarter with AI Camera
The OPPO A6 4G’s AI-enhanced camera elevates photography to a new level, making flagship-level AI features accessible to all and helping users take stunning photos effortlessly. With AI Eraser, unwanted objects can be removed in a single tap, while Dual View Video lets you record from both front and rear cameras simultaneously. Not only this, but you can also capture breathtaking underwater shots or poolside adventures without additional gear, taking your photography to new depths.

With 50MP Main Camera, the phone also includes AI Portrait Retouching, AI Recompose, and AI Perfect Shot, ensuring sharper, well-composed, and professional-looking photos in any scenario. With these AI-powered tools and rugged design, the OPPO A6 4G is ready to turn every moment into a professional-grade memory, whether on land or under water.

Flagship-Inspired Design and Durability
The OPPO A6 4G combines sleek, modern design with exceptional durability, ensuring a worry-free experience through life’s daily adventures. Its refined unibody design offers a comfortable grip and a vibrant display, while SGS-certified IP66, IP68, and IP69 protection allows the device to endure everyday challenges.

“At OPPO, we believe cutting-edge technology should be accessible to everyone,” George Long, CEO of OPPO Pakistan, remarked. “The OPPO A6 4G ensures smooth performance and brings a premium design for every segment. We are proud to offer a device that combines long-lasting power, lag-free performance, and AI-powered photography—all backed by our commitment to quality.”

To make the user experience truly worry-free, OPPO offers a 2-year official warranty with the A6 4G, double the standard smartphone warranty available in the market. This extended protection reflects OPPO’s continued commitment to durability, quality, and after-sales excellence.

Availability
The OPPO A6 4G is now available in Aurora Gold and Sapphire Blue colors for pre-order in Pakistan, from OPPO’s official stores and online. So, grab the OPPO A6 4G now and experience power, performance, and style in one sleek package with 2-year warranty.

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Naseem Shah continues his partnership with TECNO for its upcoming Spark 40 series

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Lahore – TECNO has officially announced that Pakistan’s star fast bowler Naseem Shah will continue as the brand ambassador for its popular Spark 40 Series.

Known for his passion, determination, and youthful energy, Naseem Shah perfectly reflects the spirit of TECNO’s Spark series – bold, inspiring, and committed to excellence. Just as cricket fans admire Naseem for his dedication and fearless performances, young Pakistani consumers have embraced the Spark series for its innovative features, stylish designs, and exceptional value for money.

Carefully designed for the youth of Pakistan who seek both innovation and style, the Spark 40 Series features an ultra-slim and lightweight design for all-day comfort. The addition of 30W Magnetic Wireless Charging introduces a new level of convenience, offering fast, cable-free charging that fits seamlessly into modern lifestyles.

At its core is the world’s first MediaTek Helio G200 processor, delivering outstanding speed, efficiency, and smooth multitasking for gaming, streaming, and productivity. This performance is complemented by a 144Hz Ultra Bright 3D AMOLED Display with an impressive 4500-nit Peak Brightness, ensuring vibrant colors and fluid visuals even under direct sunlight.

Over the years, the Spark series has become one of the most loved smartphone ranges among Pakistan’s youth by offering advanced technology at accessible prices. With the upcoming Spark 40 Series, TECNO continues its mission to empower young users with smartphones that enhance productivity, inspire creativity, and elevate everyday life.

The official launch of the TECNO Spark 40 Series will take place on 15th August 2025. Stay tuned for more details on how TECNO is set to redefine the mid-range smartphone experience.

 

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IWMI for solar irrigation to protect Balochistan’s water resources

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ISLAMABAD – With groundwater levels of Balochistan declining and aquifers facing increasing stress, stakeholders have called for adopting clean energy solutions that not only reduce operational costs for farmers but also support the long-term resilience of water resources.

To help with this, the International Water Management Institute (IWMI) introduced two new digital tools: Solar Suitability Mapping (SSM) and the Solar Irrigation Pump Sizing Tool (SIP-ST). These tools are designed to assist farmers and policymakers in making informed decisions about utilising solar power for irrigation.

The tools were introduced during two workshops held in Balochistan. These workshops were organised by IWMI with support from the European Union, the Government of Balochistan, and CGIAR’s Climate Action and Policy Innovation programs.

The first workshop focused on how solar-powered irrigation can replace expensive and harmful diesel or electric tubewells. Experts said solar energy is not just cheaper, it also helps the environment and can make farming more stable in the long term.

Dr Mohsin Hafeez from IWMI said, “Solar irrigation is more than just saving energy. It helps farmers deal with water shortages and climate change. But for this to work, we need strong cooperation between science, policy, and local communities.”

Dr Sardar Mohazzam from the National Energy Efficiency and Conservation Authority (NEECA) also spoke about the strong link between water and energy. He said switching to solar irrigation is a smart and necessary step for places like Balochistan that are facing serious resource problems.

The second workshop focused on using water more efficiently. With more than 90% of Pakistan’s freshwater going to agriculture, experts said it’s important to get the most benefit from every drop. IWMI shared its experience from Punjab and proposed building a similar Water Productivity Atlas for Balochistan.

Dr Muhammad Ashraf from IWMI said, “Data without action is useless. We want to give Balochistan the tools and knowledge it needs to build a better, more climate-friendly future.” The workshops ended with a clear message: solving the water crisis in Balochistan will take teamwork, strong data, and long-term planning.

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