LAHORE – TikTok today shared the top searched words on the platform in Pakistan in 2025, offering a snapshot of what Pakistanis were most curious about this year, from where to travel and what to eat, to the biggest match-ups, most talked-about shows, and the sounds driving culture across the platform.
From cricket-fuelled conversations and entertainment buzz to practical searches like product reviews and mehndi designs, the 2025 list reflects how TikTok search is increasingly used as a discovery tool for real life. People are coming to TikTok to explore destinations before they go, to catch up on moments as they happen, and to find quick, relatable guidance through creators who speak their language and understand local context.
“TikTok Search has become an essential part of daily life in Pakistan,” said Umais Naveed, Content Operations Lead, South Asia at TikTok. “People aren’t just watching videos, they’re actively seeking information, recommendations, and context in real time.
Whether it’s tracking the latest cricket moment, planning a weekend trip, learning something new, or checking reviews before buying, Pakistanis are turning to TikTok to make everyday decisions. This year’s top searches show how TikTok is connecting Pakistanis to culture, community, and everyday answers.”
What Pakistan’s searches reveal
This year’s searches tell a story of discovery with purpose. Travel queries, from Islamabad to Altit Fort Hunza, point to a growing appetite for exploring Pakistan’s landscapes and landmarks, with TikTok acting as a planning companion through reviews, itineraries, and creator-led recommendations.
At the same time, searches tied to major matches and headline moments underline how Pakistan experiences culture collectively, with TikTok helping people relive key highlights, follow the conversation, and join communities in real time.
Pakistanis are using TikTok search not only for entertainment, but also to learn quickly, compare options, and make more confident decisions. The 2025 list reflects a platform that sits at the intersection of culture and utility, where what is trending is often what is genuinely useful.
TikTok said searches for several popular content tags rose in Pakistan over the past year, pointing to growing use of the platform as a discovery tool. Searches linked to #TravelTok increased by 53%, while #FoodTok rose by 52%. #StudyTok searches were up 60%, and #FitnessTok recorded the largest jump, growing 66% year-on-year. The figures suggest Pakistani users are increasingly turning to TikTok to find content aligned with their interests and curiosity.
As 2025 comes to a close, TikTok’s top searches in Pakistan capture a year defined by shared moments and everyday curiosity, from the places people dreamed of visiting to the sounds, shows, and creators that brought people together. TikTok remains committed to supporting a vibrant creative community in Pakistan and to making discoveries simpler, more joyful, and more meaningful for everyone who comes to TikTok to find their next inspiration.
Here are the top searched words on TikTok in Pakistan in 2025, in no particular order:
Most Searched Places
• Islamabad
• Altit Fort Hunza
• Chenab River
• Lahore
• Karachi
Most Searched News and Moments
• Babar Azam 100 century
• Pakistan v South Africa
• Pakistan v India
• Nadia meri soni sawani
• Floods
Most Searched TV Shows
• Turkish series
• Tamasha
• Meri Bahuein
• Mein Manto Nahi Hoon
• Hum Awards 2025
Most Searched Soundtracks
• Jhol | Maanu & Annural Khalid
• Supreme | Shubh
• Pal Pal | Afusic & AliSoomroMusic
• Je Pata Hunda | Nimra Mehra
• Ranjheya Ve | Zain Zohaib
Most Searched Foods
• Lava burger
• Biryani
• Aalu
• Dubai chocolate
• Macha drink
Most Searched Sportspeople
• Babar Azam
• Abhishek Sharma
• Virat Kohli
• Haris Rauf
• Mitchell Starc
Most Searched Musicians
• Havi
• Talha Anjum
• Nimra Mehra
• Ali Zafar
• Hassan Raheem
Most Searched TikTok Creators
• Alina Amir
• Jannat Mirza
• Khizar Umer
• Kanwal Aftab
• Sid Mr Rapper
Most Searched Showbiz Celebrities
• Imran Ashraf
• Fahad Mustafa
• Mahira Khan
• Kinza Hashmi
Notable Search Trends
• Product Reviews
• “Software Update”
• Mehndi Designs
• Billi Wali Funny Videos
• AI Usage / Prompts
