LAHORE – TCL, Pakistan’s leading LED TV brand, reveals a new wave of visual tech innovations and AI-driven products at CES 2026. This year, TCL launches several world-first display panels, advanced display technologies, and innovative products, complemented by a comprehensive range of intelligent devices aimed at enhancing smart living, immersive entertainment, and productivity.
A Glimpse into the Future of Displays
TCL continues to push the boundaries of display technologies across all screen sizes. At CES 2026, TCL debuts its SQD-Mini LED Technology, a revolutionary leap in Mini LED performance. By transforming the local dimming zones of conventional Mini LEDs into Precise Dimming Series, it enables precise light control across the screen and delivers exceptional performance in highlights and shadows. It also incorporates TCL’s Super QLED technology and an Ultra Color Filter Panel, offering longer service life, better color, higher peak brightness, a more stable global high color gamut, and a refined appearance.
Also showcased is the world’s first TV powered by SQD-Mini LED technology, the TCL X11L. The TV achieves up to 100% BT.2020 All-Scene Wide Color Gamut and features CSOT’s WHVA 2.0 Ultra Panel for better color, higher native contrast, and sharper picture quality. With up to 20,736 precise dimming zones and 10,000 nits, HDR content appears vivid and lifelike. The X11L also features a sleek, nearly 2 cm thinner Virtually ZeroBorder design and Audio by Bang & Olufsen for premium sound.
TCL’s collaborations with Gemini integration for Google TV and Dolby Vision 2 bring exciting upgrades at CES 2026. Building on last year’s debut of the first “Always On” Google TV with Gemini, this year’s models add more intuitive ways to interact, including enhanced Google Photos search and new features with Nano Banana and Veo. TCL also demonstrated Dolby Vision 2, the next generation of Dolby Vision, delivering exceptional visual experiences through Content Intelligence, cinematic detail, and viewing environment awareness. It will roll out to TCL’s X and C TV lineups in 2026 via OTA updates.
Powering the Next Era of Intelligent Living
Beyond display technology, TCL offers a wide range of AI-powered smart home solutions to enhance everyday living with greater intelligence. These include the TCL FreshIN 3.0 Air Conditioner, GeniusFresh Refrigerator, AmeraClassic washer and dryer series, and TCL AI SuperDrum washer-dryer combo. TCL smart locks offer advanced biometric security, AI-driven access, and seamless smart home control, while Smart Home Energy Solutions provide an integrated AI-driven energy ecosystem, enabling end-to-end control of power conversion, battery, and energy management to reduce costs, enhance efficiency, and support a low-carbon lifestyle.
In entertainment, TCL leverages AI to enhance picture and sound quality for Pakistani and international users, enable smarter interaction, and improve content generation. The PlayCube Projector brings cinema-grade viewing anywhere, while TCL AiMe, the world’s first modular AI companion robot, introduces lifelike, adaptive interaction, adding a human touch to smart living.
Pioneering Partnerships that Are Shaping the Future Home
At CES 2026, TCL is redefining the future of home design for Pakistan with TCL NXTHOME™, combining smart home solutions, lifestyle appliances, and premium collaborations with brands like Bang & Olufsen, BMW Group Designworks Shanghai Studio, and Alcantara. TCL ECORA™, developed with Chris Lefteri Design, is a sustainable material made from recycled porcelain ceramics, merging high-performance technology with eco-conscious design.
TCL CES 2026 Booth:
Date: January 6 to 9, 2026
Location: Las Vegas Convention Center, Central Hall, Booth #18604
