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‘Empowering Women for better water management’: Experts call for harnessing society’s untapped potential

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LAHORE – A high-profile panel of experts has drawn the attention of the policymakers towards boosting women’s inclusion in the water sector leadership through legislative reforms and a social revolution.

They shared their opinion at a webinar ‘Women’s leadership in water sector’, jointly organized by International Water Management Institute (IWMI) and Hisaar Foundation here on Thursday.

Moderating the session, IWMI’s Country Director Dr Mohsin Hafeez talked on the patriarchal nature of Pakistan wherein men are chosen as breadwinners while women are delegated responsibilities as child-rearers. Bolstering his viewpoint through statistics, the expert said women constitute almost 50% of the population and their employment to Population ratio is 20.1% as compared to men which is 77.0 %. For example, the total labour force engaged in agriculture was 43.7 %. Among these agriculture labour force, 75.5% are women.

Taking a strong exception to the women’s exclusion from the water sector, Dr. Hafeez shared that the committee that recently passed the Sindh Water Act had no women representation.

In her keynote address, Hisaar Foundation’s Chairperson and IWMI’s board member Simi Kamal highlighted the fact that women need to toil hard with passion to secure leadership roles in the water sector. The expert cited sisterhood and integrated networks among women as a strategy to sweep to leadership roles in the sector.

Simi, who heads Hisaar Foundation, elaborated that women value water because they are well cognizant of its efficiency and environmental sustainability through the prism of sanitation and domestic usage.

Sharing her experiences stretched over four decades, the expert observed that women were intertwined in multiple aspects of water governance but their representation in discussion forums is minimal.
“The sustainable development goals (SDG) can create synergy and put women on the centre stage in water management,” Simi remarked. She expressed that women were already well aware of hygiene practices such as hand washing and their response during the Covid-19 pandemic as global leaders have raised the bar high.

Simi shared examples from across the globe highlighting how women have been playing a crucial role in water administration in regions as far as Africa and Europe; she, however, confessed that women in Pakistan were assigned menial tasks when it comes to water management.
“Women are afraid of field related tasks for fears of security,” Simi said and proposed a quota system as a solution to the panacea.
Chipping in, human rights activist Sameena Nazir highlighted that women’s activities are centred around water but they are denied knowledge about the same. Taking a strong exception to the importance of water, the expert shared that religious tensions have erupted out of water disputes in the country. Sameena, who heads the PODA foundation, shed light on the importance of advocacy for enhanced inclusion of women in the water sector.

Taking part in the discussion, Sophia Hasnain regretted that women were treated as the ‘other’ in the water discourse because of male domination in the sector. “Women have been contributing heavily to the water debate but the recognition is minuscule,” said Sophia and emphasised the need for social inclusion besides mentoring men for creating an enabling environment. To get technological insight, Dr Arjumand Zaidi was brought into the discussion who admitted that the challenges for women in the water sector were intense.

Dr Arjumand, an expert on environmental evaluation, called on the aspiring water experts to create an impact through their professional acumen. The environmentalist stressed the need for patting women on the back over their achievements. One of the panellists, Sarwat Sughra emphasised the need for shaping up the narrative to make the environment more conducive for women to showcase their expertise.
Sughra underlined the need for active participation of the populace for water awareness apart from finding sustainable alternatives and inculcating behavioural change.

The participants agreed on incorporating women in the policy debates about water for its effective and efficient utilisation in the country already striving hard to meet its needs.

Business

Pakistan Banks Association elects Zafar Masud as chairman, forms 16-member executive committee

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KARACHI – On December 28, 2025, the Pakistan Banks Association (PBA) formed a new 16-member Executive Committee, which includes two women and eight new member banks, reflecting a move towards increased inclusivity and wider industry representation.

Following the elections, the Executive Committee unanimously elected Mr. Zafar Masud, President and Chief Executive Officer of The Bank of Punjab, as Chairman of the PBA. Commenting on his election, Mr. Masud said the newly constituted Executive Committee represents an important evolution in the Association’s governance.

He noted that the expanded and more diverse membership strengthens the PBA’s ability to advance a National Economic Agenda, with a focus on bridging credit gaps in priority sectors, accelerating financial inclusion through digital channels, and supporting Pakistan’s sustainable economic recovery.

The leadership team also includes Mr. Nassir Salim, President and Chief Executive Officer of Habib Bank Limited, as Senior Vice Chairman, and Mr. Yousaf Hussain, President and Chief Executive Officer of Faysal Bank Limited, as Vice Chairman.

Mr. Nassir Salim emphasized the importance of resilience and strong compliance frameworks amid global headwinds, while Mr. Yousaf Hussain highlighted modernization, technology adoption, and agility as key priorities to ensure the banking sector remains innovative and regionally competitive.

Commenting on the milestone, Mr. Muneer Kamal, Chief Executive Officer and Secretary General of the PBA, said that the expansion of the Executive Committee, including the historic inclusion of female representation, reflects the Association’s commitment to diversity and modern governance.

Under the new leadership, the PBA aims to deepen collaboration with the State Bank of Pakistan, the Ministry of Finance, and the Federal Government to support infrastructure development, expand private sector credit for agriculture and SMEs, and advance the country’s digital transformation.

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Business

Saudi carrier flyadeal opens new office in Islamabad

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ISLAMABAD – flyadeal, Saudi Arabia’s rapidly expanding low-cost airline, has opened a new dedicated sales and marketing office in Islamabad, highlighting its swift growth in Pakistan. During a brief visit to Pakistan’s capital, flyadeal CEO Steven Greenway reaffirmed the airline’s dedication to becoming a key player in the country’s vibrant air travel industry.

flyadeal launched non-stop scheduled flights from Saudi Arabia to Pakistan in February, connecting  Riyadh and Jeddah to the country’s commercial hub of Karachi, which signalled the airline’s first move into South Asia.

Since then, flyadeal has significantly scaled up frequency, now operating 18 non-stop services each week between the two countries serving a total of five gateway cities in Pakistan – Karachi, Peshawar, Sialkot, Lahore and Islamabad.

“Our Pakistan flights have proved a great success since our entry, bringing affordable low fares and reliable punctual services to this exciting market,” said Greenway.

“Having expanded from one to five cities across the country in the space of just eight months, thanks to regulatory and travel industry support, it’s only a matter of time before we grow further with much-needed additional capacity and provide the travelling public with wider reach and greater choice of non-stop flights bridging both countries.”

flyadeal has partnered with leading general sales agent Matchless Travel to serve the travel trade and members of the public across Pakistan through its nationwide network of offices.

Farooq Ahmad, flyadeal Head of Sales, added: “flyadeal has developed a great relationship with Pakistan’s travel agency community, quickly building confidence within the trade of our value-added product offering. Our dedicated sales office in Islamabad complements the efforts of Matchless by providing increased brand presence and awareness.”

Following the sales office opening, flyadeal’s senior management team from the head office in Jeddah and Karachi hosted Islamabad’s travel trade to a thank-you dinner.

All flyadeal services to and from Pakistan are operated with Airbus A320 family aircraft in a single 186-seat Economy Class configuration. The flights cater to a mix of business, leisure, pilgrim and migrant worker traffic, as well as the large outbound Pakistani expatriate community living in the Kingdom. Jeddah-bound flights serve as the gateway to the Saudi holy city of Makkah.

flyadeal operates scheduled flights from bases in Riyadh, Jeddah and Dammam to more than 30 domestic and international seasonal and year-round destinations in the Middle East, Europe, North Africa and South Asia with a modern fleet of 43 Airbus A320 family aircraft.

Effective 1 January 2026, flyadeal will add Madinah as its fourth base in the Kingdom, a strategic move to enhance air travel options to and from the Holy city. 

 

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Gold

Ways to check the purity of gold: Methods and Facts

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LAHORE – In Pakistan, uncertainty always looms over the minds of people. Some people remain unsure whether the gold they bought is pure or not, so in case of such a scenario, here is what you can do.

Ways to verify your gold:

  • Check Official Markings

Look for engraved markings on the inner side of the jewelry; it may say 24k, 22k, 21k, or 18k. In Pakistan, 21k means 87.5% purity; on the other hand, 24k means 99.9% purity and is mostly used as investment bars.

  • Professional Ways to Test

If you remain unsure about your gold, then you should consider visiting major gold markets such as Karachi’s Sarafa Bazaar or Lahore’s Liberty Market.

Three such ways include:

Electronic Gold Testers: In today’s modern world, jewelers use handheld electronic devices to measure the electrical conductivity to provide the user with immediate karat reading.

XRF Spectrometry: This method is widely regarded as the best and most accurate way; most high-end gold laboratories use X-Ray fluorescence to get the exact elemental composition of the item.

Touchstone Test: This is known as the Kasauti Test, the gold is rubbed against a dark stone(Kasauti), and the streak is then compared with known purity needles, or it is treated with acid.

  • Test at Home

Magnet Test: Gold is not attracted to magnets if the item is powerfully attracted towards a powerful magnet, then it is likely that it contains some sort of base metals, most probably iron or nickel.

Floating Test: Gold remains a dense element if gently placed in a bowl filled with water and sinks all the way to the bottom. Then, it can be considered pure gold. However, if the gold item floats or sinks slowly, it is most likely fake gold or the item is gold-plated.

Vinegar Test: By applying a few drops of vinegar on the item, you can check its purity because pure gold retains its shine, but fake gold loses it altogether.

Ping Test: This is a sound test. First of all, take the gold item in your hand and gently strike it against another metal. Pure gold produces a high-pitched ringing sound, whereas base metals produce a “thud” sound.

Note: It is pertinent to mention here that methods to test at home aren’t completely reliable, and the results shouldn’t be considered as the final results, as there are chances that they can be influenced by other factors. That’s why it is better to follow the other ways mentioned in the article.

  • Precautionary measures before buying

Before buying the gold item, request a certificate of confirmation of the purity of the gold being bought. Before paying the price for the gold, verify the daily price of the gold from the Jewellers Association or upfront.pk to avoid being overcharged for lower-quality gold.

 

 

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