Karachi – In a major step toward redefining smart living in Pakistan, itel Pakistan hosted superstar Sajal Aly at its flagship store in Saddar, Karachi. The visit marked the announcement of the brand’s strategic roadmap to expand the itel Home ecosystem to over 100 exclusive outlets nationwide, positioning itel as a one-stop “Smart Life” destination for Pakistani households.

The event, attended by senior leadership from itel and Advance Telecom, showcased itel’s evolution from a mobile-first brand to a holistic lifestyle partner. The itel Home concept introduces an interconnected ecosystem where technology meets everyday convenience, spanning smart home appliances, entertainment, accessories, and personal care.

Building a Nationwide ‘Smart Life’ Ecosystem

During an exclusive walkthrough, the leadership team shared how itel Home is creating a complete smart-life ecosystem for its customers. Each store is designed with dedicated sections for different needs, smart appliances, home security, entertainment, and everyday tech, making it easy for every type of customer to find what fits their home. The 100+ store expansion plan aims to take this accessible, affordable smart ecosystem to families across Pakistan.

Sajal toured the experience zones, exploring the diversity of the itel home portfolio. The showcase highlighted the brand’s versatility, featuring immersive audio systems, smart kitchen essentials like air fryers and blenders, grooming kits, and high-performance power accessories.

Speaking on the expansion, Tyson, Head of itel Home, stated:

itel Home is not just about selling products; it is about building a connected ecosystem for Pakistan. Through our planned expansion to 100+ outlets, we aim to make a smarter, more convenient lifestyle accessible to consumers nationwide. From the kitchen to the living room, itel is positioning itself as a trusted partner across every part of the home.

LAHORE – According to some sources, the Federal Board of Revenue (FBR) is set to launch an operation targeting users who flaunt their wealth on social media.

As reported, the FBR has gathered data on roughly 100,000 high-net-worth individuals. Sources also indicate that non-filers who splurge on weddings will be under the microscope. The authority has obtained information on individuals who flaunt their lavish lifestyles online, including large homes, high-end vehicles, jewelry, and other assets.

Furthermore, people wearing expensive suits at weddings will be brought under the tax net. FBR will now require such individuals to declare their assets and sources of income.

The tax authority will compare income tax returns submitted last year with those filed this year. If the tax declarations do not show an increase that aligns with noticeable spending and displays of wealth, actions will be taken against those individuals, according to sources.

KARACHI – In a world dominated by visuals, Sting® Pakistan is flipping the script. No flashy gimmicks, just a sonic jolt that cuts through the noise. With the latest drop of its F1SoundLikeSting® campaign, PepsiCo’s high-voltage drink is turning up the pressure, not just launching a campaign but triggering a country-wide audio hunt.

Timed to Peak F1 Buzz

As Formula 1 gains serious traction across Pakistan, from race watch parties to fan edits online; Sting® is making itself impossible to ignore. This isn’t just about riding a trend. It’s about driving straight into the heart of youth culture, where adrenaline and attitude collide. This signature high-frequency “STINGGG” isn’t just a sound. It’s a signal, sampled from a real Formula 1 engine, now reengineered into a brand cue. It’s a sonic fingerprint, instantly recognizable and impossible to unhear. Today, connection is audio-first – Gen Z hears before they see. That’s why Sting® designed a campaign that doesn’t just interrupt – it erupts. One sound. One word. One shot at the Grand Prix.

HEAR IT. TAG IT. WIN IT.
The challenge is simple: Catch the “STINGG” sound anywhere – in a reel, ad, cinema spot, or story. Tag @StingPakistan and let them know where you heard it. Win a shot at Grand Prix tickets. The sound’s hidden in plain sight (or sound), and Gen Z is chasing it with full-throttle energy.

From Campaign to Cultural Signal
This isn’t just marketing. It’s a movement. The STINGG sound has become a challenge, and a moment fans now wait for. From influencer reactions to fan videos and comment section chaos – Sting® has turned one sound into a viral cultural pulse. And no one can unhear it.