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Swyft Logistics becomes the first Pakistani company to introduce paid period leaves calling it Monthlies

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Swyft Logistics becomes the first Pakistani company to introduce paid period leaves calling it Monthlies

Fostering a culture of trust, truth, and acceptance Swyft Logistics becomes the first company in Pakistan to introduce a Period Policy. Starting today, all women at Swyft can avail up to 12 days of period leaves in a year.

Swyft logistics, a two-year-old tech-based logistics startup with a 30% female workforce has created a “period policy” calling it “Monthlies” to allow employees to take time off during their periods without having to pretend they’re “sick” or face the stigma that lingers around menstruation

Muhammad Uns, CEO of Swyft, said that the policy was specifically designed to combat that stigma:

“I have managed many female members of staff over the years and I have seen women at work who are bent over double because of the pain caused by their periods. Despite this, they feel they cannot go home because they do not class themselves as unwell.“And this is unfair. At Swyft Logistics we are very understanding. If someone is in pain – no matter what kind – they are encouraged to go home. But, for us, we wanted a policy in place which recognises and allows women to take time for their body’s natural cycle without putting this under the label of illness.”

More than just another leave policy, Swyft’s period policy encourages women to take time off as needed and discourages reluctance to speak openly about their bodies. It’s specifically designed to reshape the workplace conversation about bodies; to force us to acknowledge that we aren’t just thinking machines, we’re biological machines with complex processes and cycles. Part of the logic of Swyft’s policy is that productivity is affected by everything going on in your body, not just how many superfoods you had for breakfast or how many hours of sleep you got last night. Research shows that womens’ productivity ebbs and flows in relation to their menstrual cycle – so workplaces should work with that natural flow, rather than against it.

In addition to creating a workplace that’s more understanding of the body’s natural cycles, Swyft wants to reduce stigma and end the perception of menstruation as an illness. Sure you could use your sick leave to take a day off as needed, but should you have to take a sick day when you’re not sick? Menstruation isn’t a state of illness or aberrance – it’s an ordinary biological process.

Swyft is the first and only company in Pakistan to provide a flex-time or leave program specifically designed with menstruation in mind i.e., pre-approved 12 annual leaves calling it “MONTHLIES”.

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Zong Special Bundles for Hajj Pilgrims

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ISLAMABAD – Zong, Pakistan’s leading technology service enterprise, has launched customized bundles for the 2026 Hajj pilgrimage, aimed at ensuring seamless connectivity and uninterrupted communication for pilgrims throughout their sacred journey.

Zong ensures continuity through international roaming services, allowing pilgrims to continue using their existing Pakistan number while staying connected on Zong’s own network. With instant connectivity upon arrival at the airport, users can access communication services immediately and share important updates and cherished moments without disruption throughout their journey.

A key highlight of these bundles is seamless WhatsApp-based communication in Saudi Arabia, enabling pilgrims to stay connected with family and loved ones on their existing Zong number without any additional setup.

The bundle portfolio features the Saudi Arabia IR WhatsApp Offer (1 GB for PKR 1,374), Mini Hajj Bundle (2 GB, 10 mins, 10 SMS for PKR 1,500), and the Super Hajj Bundle (5 GB, 20 mins, 50 SMS for PKR 3,000). For higher-usage customers, the Mega Hajj Bundle provides 10 GB of data, an additional 2 GB for WhatsApp, 60 minutes, and 60 SMS for PKR 5,500. All bundles are valid for 30 days, ensuring reliable, convenient and uninterrupted communication throughout the pilgrimage.

Khurram Ishaq, Head of International Business, Zong, stated: “Supporting Pakistan’s pilgrims is a responsibility we hold close to our hearts. We’ve moved beyond standard offerings to design truly personalized bundles that reflect how families communicate today.

By prioritizing seamless, high-speed access for the apps pilgrims rely on most, such as WhatsApp, we are addressing the modern traveler’s need for convenience and peace of mind. We are proud to serve as the bridge that keeps our customers connected to home, allowing them to remain fully focused on this journey of a lifetime.”

Zong users can conveniently subscribe to these special bundles through the Zong website, My Zong App, or by dialing 310.

Through these specially curated offerings, Zong continues to drive Pakistan’s digital transformation agenda through innovative solutions and services, ensuring uninterrupted communication and a seamless experience for pilgrims.

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itel Energy showcases AI-powered solar solutions at Lahore expo

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LAHORE – itel Energy concluded its participation as a diamond sponsor at the Lahore Solar Expo 2026 on April 22, presenting a range of renewable energy solutions aimed at strengthening Pakistan’s energy resilience.

The three-day exhibition attracted industry professionals and technology enthusiasts, with the company using the platform to introduce its latest innovations in solar and energy storage technologies.

A key highlight of the showcase was the Sparta Series hybrid inverter, featuring an AI-based optimisation system branded as SmartGo AI. According to the company, the system monitors weather patterns and adjusts battery usage automatically to maintain uninterrupted power supply during adverse conditions.

itel Energy also presented its Power Series portable energy solutions, which it said are equipped with Grade A lithium iron phosphate (LiFePO4) cells designed to ensure durability and a lifespan of up to 10 years.

In addition, the company demonstrated its commercial and industrial (C&I) energy systems, including the IPX-51314SPT battery solution. The system is designed to support scalable energy storage, allowing businesses to expand backup capacity up to 768kWh.

Speaking at the event, itel Energy Vice-President Eason Duan said the company’s “Power Up Pakistan” initiative focuses on providing reliable and intelligent energy solutions to households and industries.

The company said its participation in the expo reflects a broader commitment to promoting sustainable energy adoption and supporting the country’s transition towards cleaner power sources.

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Saad Ali Qureshi launches USPBA Pakistan chapter to promote trade and investment

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LAHORE – The US–Pakistan Business Alliance (USPBA) was successfully launched under Chairman Saad Ali Qureshi, COO of Rustum Associates and Dynamic Constructors. This marks a key advancement in boosting bilateral trade, investment, and economic collaboration between Pakistan and the United States.

The newly formed alliance aims to create a dynamic platform that connects entrepreneurs, investors, industry leaders, and professionals from both countries. By fostering collaboration and building strategic partnerships, the alliance seeks to unlock new opportunities for trade expansion, innovation, and sustainable economic growth.
Addressing the launch ceremony, Chairman Saad Ali Qureshi emphasized the importance of stronger economic ties between Pakistan and the United States. He stated that the US–Pakistan Business Alliance will play a vital role in bridging the gap between the business communities of both nations and facilitating meaningful partnerships.

“The establishment of the US–Pakistan Business Alliance is a major milestone in strengthening commercial relations between Pakistan and the United States. Our mission is to empower entrepreneurs, promote investment opportunities, and create a supportive platform where businesses from both countries can collaborate and grow together,” said Saad Ali Qureshi.

He further added that the alliance will focus on encouraging cross-border investments, supporting startups and emerging businesses, and promoting innovation across various sectors, including technology, manufacturing, trade, and services.

The alliance also plans to organize international business forums, networking events, trade delegations, and policy dialogues aimed at bringing together business leaders, policymakers, and investors. These initiatives will help facilitate knowledge exchange, strengthen economic partnerships, and promote mutual understanding between the private sectors of both countries.

Business leaders, entrepreneurs, and stakeholders welcomed the launch of the alliance and expressed optimism that the platform will open new avenues for cooperation and create long-term opportunities for trade and investment. They noted that such initiatives are essential for building stronger economic bridges and enhancing global business connectivity.

The launch of the US–Pakistan Business Alliance is being viewed as a positive and forward-looking development that will contribute to the expansion of bilateral trade, encourage foreign investment, and strengthen long-term economic collaboration between Pakistan and the United States.

Through its initiatives and partnerships, the alliance aims to become a key platform for promoting business growth, supporting economic diplomacy, and fostering stronger commercial ties between the two nations.

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