Business
Sonraj Group honors its legacy while shaping the future of luxury in Pakistan
KARACHI – Sonraj Group, Pakistan’s premier luxury retail and watchmaking house, hosted its third annual year-end breakfast in Karachi, uniting team members from across the country, former colleagues, senior business professionals, banking sector members, industry partners, and distinguished guests.
The official event celebrating a year of transformation, revival, and renewed commitment to the values that define Sonraj commenced with the recitation of the Holy Quran, followed by the national anthem. Renowned showbiz personality Mr. Behroze Sabzwari formally opened the proceedings by introducing Sonraj’s Chief Executive Officer, Mr. Rameez Sattar, and spoke about their decades-long association while commending Sonraj’s remarkable journey.
He highlighted the company’s resilience, strong teamwork, and the respect it commands both locally and internationally. He also acknowledged Sonraj’s role in bringing leading global watch brands to Pakistan while maintaining credibility, consistency, and ethical standards through challenging times. Mr. Sabzwari concluded his remarks by inviting Mr. Rameez Sattar to the stage, describing him as the driving force behind Sonraj’s journey and success, prompting a standing ovation from the audience.
In his keynote address, Mr. Rameez Sattar reflected on Sonraj’s evolution, rooted in the vision of its founder and his father, Mr. Abdul Sattar Memon. He emphasized the company’s commitment to trust, ethics, craftsmanship, and long-term relationships.
He spoke about Sonraj’s growth from a single-person operation into a professionally managed family enterprise, supported by strong leadership across retail, distribution, human resources, marketing, and creative functions. He acknowledged the contributions of his brother Shakeeb Sattar, his sons Arbaaz and Maaz, and long-time associates including Umair Abbasi, Raman Sidhu, Tommy Lau, Mark Izatt, and Pir Ijlal.
Highlighting key milestones from the past year, Mr. Sattar shared updates on the launch of Sonraj’s luxury promenade at Dolmen Mall Karachi, the expansion of Gharyal.com, and the development of new verticals across watches, fragrances, eyewear, and pre-owned timepieces.
He also underscored Sonraj’s continued focus on youth training and skills development, including the revival of professional watchmaking heritage in Pakistan through Sonraj’s internal training center, led by experts including Aslam Sultan, Amjad Sahib, and Arif Sahib, as well as the training of the country’s first female watchmaker of the present time, Saira Akram.
“Sonraj is not just a company – it is a legacy,” expressed Mr. Rameez Sattar, “with our brands, our youth initiatives, our revival of professional watchmaking, and our new projects, we are laying the foundation for a future where Pakistan stands proudly in the global luxury industry. From day one, Sonraj has remained firmly committed to representing only those brands for which it holds official authorization – a principle that reflects our unwavering focus on trust, transparency, and long-term credibility.”
Lastly, Mr. Sattar highlighted his deep emotional connection to Karachi, emphasizing the belief that the city’s heritage is one of its greatest assets, and that is the reason Sonraj is now developing a heritage site on Zaibunnisa Street into a concept store, a project of profound personal significance that represents a return to the company’s roots and a reconnection with the true spirit of Saddar through culture, memory, art, and craftsmanship.
He expressed hope that the space will help revive the essence of Karachi as it once was – familiar, honest, and human – serving as a place where history and luxury meet, standing as a tribute to the city and to the values that define Sonraj.
Speaking on the occasion, Sonraj’s Creative Director, Mr. Hasnain Lehri, talked about Sonraj’s global recognition and standing as the strength of its teams, and the company’s commitment to inclusion, particularly the increasing participation of women across sales and creative roles. He credited the leadership’s hands-on approach for fostering a culture that continues to nurture talent and ambition.
Sonraj Group recognized its star team members and partners for their contributions and awarded them during the event for being an integral part of their journey. The event concluded with remarks from Chief Operating Officer Mr. Ali Naveed Akbar, who outlined Sonraj’s future direction, emphasizing the responsibility of safeguarding the company’s legacy while building careers, skills, and pride through ethical business practices.
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