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Zameen’s EMPG acquires Lamudi Global, enters Philippines, Indonesia and Mexico

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LAHORE – EMPG, the parent company of Pakistan’s largest real estate portal Zameen and one of the leading digital classifieds groups in the MENA, South Asia, has announced its acquisition of Lamudi Global, which has businesses in the Philippines, Indonesia, and Mexico.

The group said the acquisition had taken place before its merger with OLX Group’s businesses in MENA and South Asia that raised EMPG’s valuation to $1 billion, which was announced last week. EMPG had also acquired Thailand’s top marketplace Kaidee in February, which – along with the Lamudi Global transaction – marks a strong push into Southeast Asia for the group.

EMPG owns and operates Bayut in the UAE, Saudi Arabia and Jordan, Zameen in Pakistan, Bproperty.com in Bangladesh, and Mubawab in Morocco and Tunisia, alongside Kaidee. It now also owns and operates Dubizzle in the UAE, OLX Pakistan, OLX Egypt, and OLX Lebanon, in addition to several other OLX platforms in the GCC.

Lamudi was founded in 2013 as an online property platform focused on emerging markets. Lamudi is currently a well-recognized brand and a well-established player in the Philippines, Indonesia, and Mexico. EMPG had already acquired Lamudi’s the Middle East, Pakistan, and Bangladesh businesses last year.

The combined total of real estate transactions in the Philippines, Indonesia, and Mexico is estimated to be the US $55.1 billion per year, with a potential commission pool of over US $2.3 billion for real estate professionals. The combined population of the three countries is just shy of half a billion people.

EMPG CEO Imran Ali Khan said, “We welcome the Lamudi Global teams to the EMPG family. They bring with them a lot of experience and domain knowledge, and we value the people who have been with the business since the beginning. We look forward to working with the team to continue growing the business, and EMPG will provide strategic, technological, and financial support as needed.”

He added that the acquisition also signaled EMPG’s intent to focus on Southeast Asia in addition to its core regions.

“Our aim is to build a strong presence in the region with these acquisitions. Southeast Asia is a bustling, happening market with tremendous potential, and we look forward to providing the best experience to both professionals and consumers,” said Khan.

Kian Moini, CEO of Lamudi, said EMPG’s expansion into the region would raise the bar for online marketplaces.

“EMPG has built highly successful businesses in all of its geographies, and the group’s strategic depth and advanced tech are two major assets Lamudi looks forward to as we begin this next phase of our journey,” he said.

The transaction value was not disclosed.

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Zong Special Bundles for Hajj Pilgrims

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ISLAMABAD – Zong, Pakistan’s leading technology service enterprise, has launched customized bundles for the 2026 Hajj pilgrimage, aimed at ensuring seamless connectivity and uninterrupted communication for pilgrims throughout their sacred journey.

Zong ensures continuity through international roaming services, allowing pilgrims to continue using their existing Pakistan number while staying connected on Zong’s own network. With instant connectivity upon arrival at the airport, users can access communication services immediately and share important updates and cherished moments without disruption throughout their journey.

A key highlight of these bundles is seamless WhatsApp-based communication in Saudi Arabia, enabling pilgrims to stay connected with family and loved ones on their existing Zong number without any additional setup.

The bundle portfolio features the Saudi Arabia IR WhatsApp Offer (1 GB for PKR 1,374), Mini Hajj Bundle (2 GB, 10 mins, 10 SMS for PKR 1,500), and the Super Hajj Bundle (5 GB, 20 mins, 50 SMS for PKR 3,000). For higher-usage customers, the Mega Hajj Bundle provides 10 GB of data, an additional 2 GB for WhatsApp, 60 minutes, and 60 SMS for PKR 5,500. All bundles are valid for 30 days, ensuring reliable, convenient and uninterrupted communication throughout the pilgrimage.

Khurram Ishaq, Head of International Business, Zong, stated: “Supporting Pakistan’s pilgrims is a responsibility we hold close to our hearts. We’ve moved beyond standard offerings to design truly personalized bundles that reflect how families communicate today.

By prioritizing seamless, high-speed access for the apps pilgrims rely on most, such as WhatsApp, we are addressing the modern traveler’s need for convenience and peace of mind. We are proud to serve as the bridge that keeps our customers connected to home, allowing them to remain fully focused on this journey of a lifetime.”

Zong users can conveniently subscribe to these special bundles through the Zong website, My Zong App, or by dialing 310.

Through these specially curated offerings, Zong continues to drive Pakistan’s digital transformation agenda through innovative solutions and services, ensuring uninterrupted communication and a seamless experience for pilgrims.

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itel Energy showcases AI-powered solar solutions at Lahore expo

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LAHORE – itel Energy concluded its participation as a diamond sponsor at the Lahore Solar Expo 2026 on April 22, presenting a range of renewable energy solutions aimed at strengthening Pakistan’s energy resilience.

The three-day exhibition attracted industry professionals and technology enthusiasts, with the company using the platform to introduce its latest innovations in solar and energy storage technologies.

A key highlight of the showcase was the Sparta Series hybrid inverter, featuring an AI-based optimisation system branded as SmartGo AI. According to the company, the system monitors weather patterns and adjusts battery usage automatically to maintain uninterrupted power supply during adverse conditions.

itel Energy also presented its Power Series portable energy solutions, which it said are equipped with Grade A lithium iron phosphate (LiFePO4) cells designed to ensure durability and a lifespan of up to 10 years.

In addition, the company demonstrated its commercial and industrial (C&I) energy systems, including the IPX-51314SPT battery solution. The system is designed to support scalable energy storage, allowing businesses to expand backup capacity up to 768kWh.

Speaking at the event, itel Energy Vice-President Eason Duan said the company’s “Power Up Pakistan” initiative focuses on providing reliable and intelligent energy solutions to households and industries.

The company said its participation in the expo reflects a broader commitment to promoting sustainable energy adoption and supporting the country’s transition towards cleaner power sources.

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Saad Ali Qureshi launches USPBA Pakistan chapter to promote trade and investment

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LAHORE – The US–Pakistan Business Alliance (USPBA) was successfully launched under Chairman Saad Ali Qureshi, COO of Rustum Associates and Dynamic Constructors. This marks a key advancement in boosting bilateral trade, investment, and economic collaboration between Pakistan and the United States.

The newly formed alliance aims to create a dynamic platform that connects entrepreneurs, investors, industry leaders, and professionals from both countries. By fostering collaboration and building strategic partnerships, the alliance seeks to unlock new opportunities for trade expansion, innovation, and sustainable economic growth.
Addressing the launch ceremony, Chairman Saad Ali Qureshi emphasized the importance of stronger economic ties between Pakistan and the United States. He stated that the US–Pakistan Business Alliance will play a vital role in bridging the gap between the business communities of both nations and facilitating meaningful partnerships.

“The establishment of the US–Pakistan Business Alliance is a major milestone in strengthening commercial relations between Pakistan and the United States. Our mission is to empower entrepreneurs, promote investment opportunities, and create a supportive platform where businesses from both countries can collaborate and grow together,” said Saad Ali Qureshi.

He further added that the alliance will focus on encouraging cross-border investments, supporting startups and emerging businesses, and promoting innovation across various sectors, including technology, manufacturing, trade, and services.

The alliance also plans to organize international business forums, networking events, trade delegations, and policy dialogues aimed at bringing together business leaders, policymakers, and investors. These initiatives will help facilitate knowledge exchange, strengthen economic partnerships, and promote mutual understanding between the private sectors of both countries.

Business leaders, entrepreneurs, and stakeholders welcomed the launch of the alliance and expressed optimism that the platform will open new avenues for cooperation and create long-term opportunities for trade and investment. They noted that such initiatives are essential for building stronger economic bridges and enhancing global business connectivity.

The launch of the US–Pakistan Business Alliance is being viewed as a positive and forward-looking development that will contribute to the expansion of bilateral trade, encourage foreign investment, and strengthen long-term economic collaboration between Pakistan and the United States.

Through its initiatives and partnerships, the alliance aims to become a key platform for promoting business growth, supporting economic diplomacy, and fostering stronger commercial ties between the two nations.

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