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Synergy Dentsu shines at Dragons of Asia 2025, earning gold, silver, and black honors for standout campaigns

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LAHORE – Synergy Dentsu, one of Pakistan’s leading creative agencies under the Synergy Group, has achieved international recognition by winning top awards at the Dragons of Asia 2025 Awards. The agency’s impressive performance, which included Gold, Silver, and Black Dragons across various categories, reinforces its status as a creative powerhouse dedicated to purposeful communication and innovative storytelling, bringing Pakistan’s talent to the regional stage.

At this year’s awards, Synergy Dentsu won the coveted Gold Dragon for Pakistan State Oil’s ‘Lab Pe Aati Hai Dua’ (Iqbal Day Campaign), a culturally resonant campaign that captured national pride and emotion through timeless poetry and powerful visual storytelling.

The agency also secured a Silver Dragon for the ‘Hyundai ELANTRA Hybrid Launch Campaign,’ which was recognized across Asia — including India, Sri Lanka, and Malaysia — for its seamless blend of creativity, innovation, and strategic storytelling. The Black Dragon for the ‘Raast Campaign’ further underscored Synergy Dentsu’s ability to deliver communication that drives awareness and trust in Pakistan’s digital transformation journey.

Speaking on the achievement, Mr. Ahmed Kapadia, Chairman and CEO of Synergy Group, said, “These wins reflect the strength of ideas that carry purpose. At Synergy Dentsu, we believe creativity should not only inform but also inspire, shaping narratives that make people think and feel. Winning a Gold Dragon for a campaign rooted in Pakistan’s cultural identity makes us immensely proud. It’s proof that local stories, told with heart and vision, can resonate globally. I congratulate our teams for their passion, resilience, and the spirit of excellence that defines Synergy.”

The recognition at the Dragons of Asia adds to Synergy Dentsu’s growing list of international accolades, including honors at the Effie Awards, AFAA Awards, and Dragons of Pakistan, further solidifying its legacy as one of the region’s most awarded and trusted creative agencies.

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CBD Punjab fast-tracks major projects as CEO orders swift completion

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LAHORE – Imran Amin, CEO of CBD Punjab, led a high-level review meeting to evaluate the progress of key development projects.During the session, the CEO emphasised the need to speed up work across all sites, insisting that each project must be finished on time without compromising on top-tier construction standards.

The meeting was attended by Executive Director Technical Riaz Hussain, Director Project Management Asif Iqbal, Director Construction Asif Babar, and Director Architecture & Planning Sameer Aftab Sial, along with senior officials from NESPAK and representatives of the relevant contracting firms.

During the session, the CEO of CBD Punjab was briefed on the final finishing stages of CBD Vertex, the ongoing development of CBD Walk, and the development of the extensive green area within NSIT City.

Addressing the participants, CEO of CBD Punjab Imran Amin highlighted that CBD Walk is poised to transform Lahore’s retail and fine-dining landscape, emerging as a landmark commercial destination in the city. He reiterated CBD Punjab’s commitment to handing over the project to investors within the agreed timeframe, ensuring a significant boost to Punjab’s commercial infrastructure.

The CEO of CBD Punjab, Imran Amin, also directed that the 55.9-acre green area within NSIT City be developed as a state-of-the-art urban green facility, fully aligned with modern environmental and sustainability standards. He emphasized that the project reflects CBD Punjab’s vision for environmentally responsible urban development and the creation of sustainable public spaces.

The meeting concluded with instructions to ensure strict quality control while maintaining momentum so that all ongoing initiatives are completed without delay for the benefit of citizens and the regional economy

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realme celebrates the holy month with “Craft Your Ramadan” creative workshops

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LAHORE – As Ramadan approaches, a season of togetherness and shared moments, realme is introducing a vibrant, youth-focused community initiative designed to add creativity and color to the month. Titled “Craft Your Ramadan,” the experience invites individuals and families to customize their Ramadan vibe through hands-on DIY workshops in an energetic in-store setting.

Taking place every weekend throughout Ramadan from 4 pm to 11 pm at Dolmen Mall Lahore, the campaign transforms the retail space into an interactive, creative hub instead of a traditional retail setup. Blending art, personalization, and technology, the initiative encourages participants to customize realme smartphone back covers in a fun, Iftar-ready environment inspired by self-expression and youthful energy.

With “Craft Your Ramadan,” realme moves beyond the usual store experience to create an engaging, workshop-style creative zone. The space will feature art stations, creative materials, Ramadan-themed design elements, and a lively ambiance that inspires imagination. Participants can paint, decorate, and personalize smartphone back covers with patterns, crescent motifs, calligraphy-inspired designs, and colorful embellishments. Guided by local influencers and creative facilitators, each session is designed to be interactive, social, and beginner-friendly, perfect for young creators and families looking to express their style.

Alongside the workshops, participants can enter daily lucky draws throughout the campaign. The celebration will culminate in a Grand Draw, where lucky winners will receive exciting prizes, including realme Buds and the latest realme C85 series smartphone. The inclusion of the realme C85 series as the Grand Draw prize adds a strong tech highlight to the creative experience, making it both expressive and rewarding.

Make this Ramadan more colorful and creative by joining “Craft Your Ramadan” every weekend, Friday, Saturday, and Sunday, at Dolmen Mall Lahore. Visitors can walk into the realme outlet, register on-site for the DIY workshop, complete their customized design, and instantly enter the lucky draw for a chance to win exciting prizes. To stay updated on timings, activities, and announcements, follow realme Pakistan on social media and be part of the celebration.

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Din Properties showcases united business park SEZ at PSIE ’26

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LAHORE – Din Properties marked a strong and impactful opening day at the Pakistan Sundar International Expo(PSIE’26) as the Platinum Sponsor, presenting its flagship project, the United Business Park (SEZ) within the Special Economic Zone.

The opening day witnessed significant engagement at the United Business Park booth, attracting industrialists, investors, exporters, and key business stakeholders who explored the project’s development framework, infrastructure planning, and long-term investment potential. The strong footfall and detailed discussions reflected growing interest in structured and compliant industrial development within Sundar Industrial Estate.

A key milestone during the expo was the official inauguration of United Business Park SEZ by the Minister for Industries, Chaudhry Shafay, reinforcing institutional support for organised industrial growth and investment facilitation in the region. The booth also welcomed prominent business leaders, including SM Tanveer, SM Imran, SM Nabeel, and SM Irfan, demonstrating confidence from the industrial community in the vision and direction of the project.

Developed by Din Properties, United Business Park is a strategically planned Special Economic Zone designed to provide a modern, compliant, and investment-ready industrial environment. The project offers planned industrial and commercial plots with organised zoning for manufacturing, warehousing, and support services, along with a wide internal road network suitable for heavy transport. It features dedicated utilities infrastructure, including electricity, gas, water, and sewerage, secure gated premises with controlled access, and a prime location within Sundar Industrial Estate with strong connectivity to major industrial corridors.

United Business Park SEZ is positioned to facilitate sustainable industrial expansion, attract domestic and international investment, generate employment opportunities, and contribute to long-term economic growth. Through its Platinum Sponsorship at PSIE ’26, Din Properties reaffirmed its commitment to advancing structured industrial development and strengthening Pakistan’s industrial landscape.

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