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Levi’s celebrates the women changemakers with the initiationof #IShapeMyWorld
This International Women’s Day,Levi’s® celebrates the power of women and their determination to inspire change,with the initiation of the #IShapeMyWorld campaign in Pakistan. An initiative that features stories to spark conversation and inspire millions and more along the way.
Through the platform of #IShapeMyWorld, a moment around the world has started that seeks to inspire and enable women, to embrace who they are and not let the world around them define it. It features stories of risk-taking, game-changing, rule-breaking women who come from different backgrounds and communities, connected by the fact that they are challenging what society expects from them, and shaping the world on their own terms.
In the first edition of this campaign in Pakistan, Levi’s® aims to enable conversation with the community at large, while celebratingandencouraging women to follow the path which they deem right for themselves. The campaign features stories of two changemakers who dreamt and achieved their goals without letting others decide their fate. The resilience and strong personalities of these two individuals, made them reach their goals without compromising on their self-esteem.
Coming into a new city and building your roots is quite a challenge for everyone. Especially in a city like Karachi, you have to prove yourself every day to survive the fast-paced lifestyle. Marina Syed also had to go through a similar struggle. While doing her bachelor’s, Marina was working part-time till midnight to make ends meet. Commuting on your own at midnight isn’t easy for any girl and that’s when Marina decided to learn to ride a bike. What started out as a necessity, to have a safe commute after work, turned into a passion for building a platform for women to empower. Marina built a club that would help women facing a similar situation to hers and ensured that they have the resources to learn the skill of riding a bike. Marina not only shaped her own world according to her needs but also paved the path for hundreds of other women to be able to commute and have the freedom to live life on their own terms.
Acclaimed actress and model Faryal Mehmood had a passion for acting and wanted to make it big in the industry. Only to realize later, that she needs to look a certain way and shed weight to even be considered for a role. Beingpassionate about the craft, Faryal diligently set out to achieve that goal but ended up getting trolled for shedding weight. That’s when Faryaldecided that her work and her life should be defined by her, not by the standards that society expects from her.Faryal stopped paying heed to opinions and comments that came her way and focused solely on her work.Her story is a great example of resilience in her fight towards challenging the status quo, in the effort to make a better world for women around her.
“The #IShapeMyWorld campaign is driven by supporting women to embrace who they are and not letting the world around them define it. Our hope is to introduce these women to the audience through a new lens and inspire a new generation of women with their compelling stories crafting a narrative that celebrates ‘her’ choices that ultimately shape her world, in the spirit of authenticity, originality, and courage that is inherent to the Levi’s® brand.”Mir Zia Mahmood, General Manager, Pakistan and East Europe Non-EU Countries.
LAHORE – OPPO, a global leader in smartphone devices, is thrilled to announce the launch of the OPPO A6 4G in Pakistan, which is now available for pre-order. The OPPO A6 4G features a long-lasting battery, powerful multitasking capabilities, and an advanced AI camera. It also comes with a 2-year warranty, reflecting OPPO’s commitment to providing reliable, high-quality smartphones to its users.
Power That Lasts All Day – Charge Once, Use Two Days
With a massive 7000mAh battery, the OPPO A6 4G only needs one charge to last up to two days. Stream videos, browse social media, or game without worrying about running out of power. Thanks to its reverse charging feature, the A6 4G can even power other devices on the go, acting as a portable power hub for earphones, smartwatches, or tablets etc. Its efficient power management keeps the battery healthy over time, ensuring consistent performance for all your daily activities.
Multitasking With Zero Lag
The OPPO A6 4G is built for seamless multitasking. Equipped with OPPO’s optimized ColorOS 15 and Snapdragon 685 4G chipset, the device enables smooth switching between apps, uninterrupted streaming, and efficient performance even under heavy workloads. To maximize performance, the OPPO A6 introduces the SuperCool VC System for enhanced heat dissipation and consistently smooth operation
Whether for work, study, or entertainment, the A6 4G ensures a fluid experience, keeping pace with the fast-moving lifestyle of today’s users.
Capture Smarter with AI Camera
The OPPO A6 4G’s AI-enhanced camera elevates photography to a new level, making flagship-level AI features accessible to all and helping users take stunning photos effortlessly. With AI Eraser, unwanted objects can be removed in a single tap, while Dual View Video lets you record from both front and rear cameras simultaneously. Not only this, but you can also capture breathtaking underwater shots or poolside adventures without additional gear, taking your photography to new depths.
With 50MP Main Camera, the phone also includes AI Portrait Retouching, AI Recompose, and AI Perfect Shot, ensuring sharper, well-composed, and professional-looking photos in any scenario. With these AI-powered tools and rugged design, the OPPO A6 4G is ready to turn every moment into a professional-grade memory, whether on land or under water.
Flagship-Inspired Design and Durability
The OPPO A6 4G combines sleek, modern design with exceptional durability, ensuring a worry-free experience through life’s daily adventures. Its refined unibody design offers a comfortable grip and a vibrant display, while SGS-certified IP66, IP68, and IP69 protection allows the device to endure everyday challenges.
“At OPPO, we believe cutting-edge technology should be accessible to everyone,” George Long, CEO of OPPO Pakistan, remarked. “The OPPO A6 4G ensures smooth performance and brings a premium design for every segment. We are proud to offer a device that combines long-lasting power, lag-free performance, and AI-powered photography—all backed by our commitment to quality.”
To make the user experience truly worry-free, OPPO offers a 2-year official warranty with the A6 4G, double the standard smartphone warranty available in the market. This extended protection reflects OPPO’s continued commitment to durability, quality, and after-sales excellence.
Availability
The OPPO A6 4G is now available in Aurora Gold and Sapphire Blue colors for pre-order in Pakistan, from OPPO’s official stores and online. So, grab the OPPO A6 4G now and experience power, performance, and style in one sleek package with 2-year warranty.
Lahore – TECNO has officially announced that Pakistan’s star fast bowler Naseem Shah will continue as the brand ambassador for its popular Spark 40 Series.
Known for his passion, determination, and youthful energy, Naseem Shah perfectly reflects the spirit of TECNO’s Spark series – bold, inspiring, and committed to excellence. Just as cricket fans admire Naseem for his dedication and fearless performances, young Pakistani consumers have embraced the Spark series for its innovative features, stylish designs, and exceptional value for money.
Carefully designed for the youth of Pakistan who seek both innovation and style, the Spark 40 Series features an ultra-slim and lightweight design for all-day comfort. The addition of 30W Magnetic Wireless Charging introduces a new level of convenience, offering fast, cable-free charging that fits seamlessly into modern lifestyles.
At its core is the world’s first MediaTek Helio G200 processor, delivering outstanding speed, efficiency, and smooth multitasking for gaming, streaming, and productivity. This performance is complemented by a 144Hz Ultra Bright 3D AMOLED Display with an impressive 4500-nit Peak Brightness, ensuring vibrant colors and fluid visuals even under direct sunlight.
Over the years, the Spark series has become one of the most loved smartphone ranges among Pakistan’s youth by offering advanced technology at accessible prices. With the upcoming Spark 40 Series, TECNO continues its mission to empower young users with smartphones that enhance productivity, inspire creativity, and elevate everyday life.
The official launch of the TECNO Spark 40 Series will take place on 15th August 2025. Stay tuned for more details on how TECNO is set to redefine the mid-range smartphone experience.
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