LAHORE – realme has released a new consumer insights report examining how young people in Pakistan are balancing education, employment, entrepreneurship and personal ambitions.
The report, titled “The Ahead Generation”, comes ahead of the company’s planned launch of the C100 Series in Pakistan.
According to realme, the findings show that the country’s Gen Z is moving away from a traditional path of completing education before entering the workforce.
Instead, many young people are studying, working, developing new skills and pursuing income opportunities at the same time.
Pakistan’s Gen Z takes on multiple roles
The report found that 64.4 per cent of respondents are attending university or professional classes. At the same time, many are taking on work and other responsibilities.
Among respondents who are working, 34.3pc have full-time jobs, while 25.9pc work part-time. Another 21.1pc said they are building online businesses or pursuing side hustles.
The findings suggest that traditional labels such as student or employee do not fully describe the roles many young Pakistanis now take on.
Young people are increasingly combining their main responsibilities with freelance work, internships, skill development and entrepreneurial projects.
Young people prioritise independence
The report also highlights a strong focus on independence among Pakistan’s Gen Z. Some 68.5pc of respondents said they value freedom and the ability to choose their own direction.
However, their income does not only support personal ambitions. According to the report, many young people also contribute towards household expenses and support their families.
The report said that seeing peers build businesses or secure freelance opportunities is also influencing young people’s ambitions.
As a result, practical skills and independent income have become important priorities for many respondents.
Gen Z wants transparency from brands
The report also examined how young people make purchasing decisions. It found that 67.9pc of respondents take full ownership of their major purchasing decisions.
The findings suggest that young consumers are also becoming more cautious about traditional marketing claims.
Instead, they rely on peer reviews, independent comparisons and information they consider authentic when evaluating products.
For technology companies, realme said this makes transparency and clear value increasingly important.
C100 Series to target multi-role users
realme said the findings will influence how it develops products for the Pakistani market. The company said the C100 Series is being designed around the needs of young people who use their smartphones across several aspects of their daily lives.
For users who study, work, create content and pursue business opportunities, realme said smartphones need to remain reliable throughout the day. The company is expected to introduce the C100 Series in Pakistan soon.
The launch will give realme an opportunity to position its latest C Series devices around the changing needs of Pakistan’s young consumers.
Key points:
- realme has released its “The Ahead Generation” report ahead of the C100 Series launch in Pakistan.
- The report examines how young Pakistanis are balancing education, work, income and entrepreneurship.
- Some 64.4 per cent of respondents are attending university or professional classes.
- Around 21.1pc are building online businesses or pursuing side hustles.
- Some 68.5pc say they value freedom and choosing their own direction.
- The report says 67.9pc of young people make their own major purchasing decisions.
- realme report finds Pakistan’s Gen Z juggling studies, work and businesses
