Business
KitKat’s ‘Break Mode’ wrapper turns chocolate packaging into phone blocker
KARACHI – KitKat has introduced a limited-edition “Break Mode” wrapper that can block smartphone signals, turning its packaging into a temporary digital detox tool after the chocolate is removed.
Developed by KitKat Panama in collaboration with Ogilvy Colombia, the oversized pouch works as a Faraday cage, designed to cut off mobile data, calls, Bluetooth, GPS and notifications when a phone is placed inside and sealed.
The concept uses conductive layers, including copper, nickel, polyester and polypropylene, to prevent electromagnetic signals from reaching the device. The companies behind the project say the design was tested for signal isolation and attenuation.
Once emptied, the wrapper can be reused as a portable pouch for up to a year, and its materials are designed to be recyclable at the end of its lifecycle.
The campaign reframes KitKat’s long-running “Have a break” slogan as a physical digital wellbeing tool, encouraging users to disconnect without relying on airplane mode or self-control.
The limited campaign has appeared at exhibitions, concerts, and universities in Panama as a marketing experiment rather than a commercial retail product.
Pakistan electricity system ‘operating beyond recorded solar capacity’: Report
Public holidays declared for 9th and 10th Muharram across Pakistan: Details
KitKat’s ‘Break Mode’ wrapper turns chocolate packaging into phone blocker
-
Fashion3 months agoKashmiri Churiyan and all you need to know about it before Eid
-
Pakistan4 months agoCEO CBD Punjab and Ruda Imran Amin meets with CM’s advisor Ali Mustafa Dar to discuss AI integration and tokenization.
-
Business6 years agoSalman Sufi Foundation announcement
-
Sci&Tech5 years agoHow My Phone’s Most Annoying Feature Saved My Life
-
Uncategorized5 years agoQuetta based Motivational Speaker Maulana Nooruddin Agha mesmerizes students with his motivational skills
-
Uncategorized6 years agoNew 5G Nokia smartphone unveiled as portfolio expands – ensuring it the only gadget you will ever need
-
Pakistan10 months agoFree Fire World Series Pakistan 2025, powered by Jazz GameNow, returns with a PKR 35 lakh prize pool
-
Education8 months agoHealthcare University at Nawaz Sharif IT City Established in collaboration with NovaCare and Imperial College Healthcare NHS Trust (UK)