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TCL Showcases Latest Display Technologies and AI Innovations at IFA 2025

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LAHORE – TCL, Pakistan’s No.1 LED TV Brand and a global leader in consumer electronics, delivered an inspiring show at IFA 2025 under the theme “Inspire Greatness”. From cutting-edge audiovisual displays, AI-powered home appliances, and smart connected mobile devices, to the global debut of TCL NXTHOME™ and a series of sustainable innovations, the exhibition highlighted TCL’s mission to enhance everyday life through innovative products, premium design, and vibrant lifestyle experiences.

Featuring a dedicated sports-themed design that ignited an athletic vibe at IFA 2025 alongside the brand’s latest technological breakthroughs, the exhibition also underscored TCL’s commitment to connecting audiences worldwide. By elevating sports experiences for fans and athletes alike, TCL once again proved how technology can inspire greatness both on and off the field.

 

Innovative Audiovisual Display: Immersive Entertainment for Every Viewer

At the heart of TCL’s showcase was its 2025 flagship model, the C8K Premium QD-Mini LED TV. With its CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED technology, and Audio by Bang & Olufsen, the C8K blends breakthrough display engineering, immersive design, and premium audio into one masterwork, delivering an unparalleled game-viewing experience that Pakistani cricket and football fans will especially appreciate.

Since launching the world’s first QD-Mini LED TV in 2019, TCL has reinforced its leadership in display technology. Combining precise Mini LED backlighting with industry-leading QLED technology, TCL offers OLED-class contrast, a wide color gamut, higher peak brightness, longer lifespan, and better value, especially in ultra-large TV sizes. Importantly, these TVs use low-energy backlights and high-efficiency panels, reflecting TCL’s commitment to sustainability.

Expanding beyond TVs, TCL also introduced its QD-Mini LED technology to an ultra-wide monitor for the first time with the 57R94 Dual 4K, providing immersive visuals for gaming and productivity.

In audio, TCL featured innovative experiences in collaboration with Dolby. The new Z100 Wireless Free Sound Speaker, when paired with TCL TVs supporting Dolby Atmos FlexConnect, gives users the freedom to arrange speakers anywhere for a flexible, immersive home theater experience. TCL also announced that Dolby Vision 2, the next generation of Dolby Vision, will soon be available on TCL TVs—taking entertainment to the next level.

 

AI-Powered Smart Living: Redefining Game-day Moments at Home

Powering TCL’s IFA portfolio was its human-centric AI, built on Eagle Lab’s Turing Platform. This AI enables smarter, more personalized experiences across TCL’s TVs, air conditioners, refrigerators, washing machines, smartphones, and more—ideal for Pakistani households looking for convenience and efficiency.

  • TCL FreshIN 3.0 Air Conditioner: Features AI Health, Voice Control, and AI Energy Saving, with ultra-quiet performance and QuadruPuri purification—perfect for Pakistan’s summer heat.
  • Free Built-in Refrigerator: Equipped with T-Fresh Technology to maintain hygiene and freshness—ideal for quick access to chilled drinks and snacks on match days.
  • SuperDrum Series Washer & Dryer Pair: Offers smart Wi-Fi connectivity and Auto Dose technology to save detergent and effort.

Adding companionship to daily life, TCL also introduced TCL AiMe, the world’s first modular AI companion robot, making its first appearance in Europe. With lifelike expressions, interactive AI, and smart living features, TCL AiMe brings new ways to imagine, play, and connect.

 

Vibrant Experience with Olympic Spirit

As a Worldwide Olympic Partner, TCL brought the excitement of the upcoming Milano Cortina 2026 Winter Olympics to IFA 2025. A dedicated Winter Olympics Zone featuring mascots Milo and Tina proved to be a highlight for visitors. TCL also showcased Team TCL, its global support program for athletes and fans, underlining its commitment to sports innovation—a passion deeply shared by Pakistani audiences.

 

Global Debut of TCL NXTHOME™: Where Innovation Meets Art

Making its global debut at IFA 2025, TCL NXTHOME™ embodies TCLArt’s vision to “Inspire the Artists of Tomorrow.” The showcase integrated smart home solutions and lifestyle appliances with premium collaborations from global partners, including Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara.

 

From smart freshness in the kitchen, artful design in the living room, cinematic sound in the home theater, creative energy in the gaming zone, to restful relaxation in the bedroom, TCL NXTHOME™ redefines modern living for families worldwide, including in Pakistan, where lifestyle, technology, and artistry come together.

Sci&Tech

Is Google AI Search really an ‘unacceptable risk’ to children?

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The image is AI-generated and used for illustration purposes only

KARACHI – A report by nonprofit organization Common Sense Media has raised concerns about Google’s AI-powered Search features, concluding that they pose an “Unacceptable Risk” to children because of safety, reliability and educational concerns.

The report evaluated Google AI Overview and AI Mode, two generative AI features integrated into Google Search that provide AI-generated responses to users’ queries.

AI Features Cannot Be Fully Disabled

According to the report, AI Overview automatically appears at the top of many Google Search results, while AI Mode functions as a conversational chatbot capable of answering follow-up questions and processing uploaded files and images. Common Sense Media said neither feature can currently be fully disabled by users, parents or schools, raising concerns because Google Search is widely used on children’s personal devices and school-issued Chromebooks.

Report Says AI Completes Homework

The organization also expressed concern about the impact of Google’s AI tools on education. During testing, researchers found that Google’s AI consistently generated complete answers to homework questions, including mathematics problems and essay assignments, when prompts were pasted into Search.

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The report argued that providing complete solutions instead of guiding students through problems could undermine learning and critical thinking. Researchers also noted inconsistencies in AI-generated responses. In one test, AI Overview reportedly produced materially different answers to the same history question in 43pc of attempts.

Child Safety Concerns Highlighted

The report’s strongest criticism centred on child safety. According to Common Sense Media, Google’s AI Search features failed all tested severe-harm “Red Line” categories, including self-harm, sexual exploitation, synthetic media harm, dangerous substances, impaired reality and eating disorders.

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Researchers said that the AI sometimes failed to recognise signs of mental health crises, reinforced symptoms associated with psychosis and mania, validated disordered eating behaviours and mishandled certain substance-use prompts. The report further stated that AI Overview identified clear warning signs of emotional distress in only 58pc of hundreds of test searches, below the organization’s benchmark of 95pc.

Overall Rating Marked as ‘Unacceptable Risk’

Common Sense Media assigned Google’s AI Search features an overall rating of “Unacceptable Risk.” The report said the tools received either “Unacceptable” or “High Risk” ratings across seven of its eight AI evaluation principles, including child safety, effectiveness, fairness, trustworthiness, transparency and human connection.

The only category to receive a comparatively lower assessment was data responsibility, which the organization rated as “Moderate Risk.”

Google Rejects the Findings

Google disputed the conclusions of the report. A company spokesperson told Axios that the research relied on a limited set of ambiguous and artificial search queries that do not accurately represent how people typically use Google Search.

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The spokesperson said that Google could not reproduce or verify the findings and noted that Search displays crisis hotline information when appropriate. However, Common Sense Media argued that AI-generated responses can vary between searches, making their safety and reliability difficult to assess consistently.

Scrutiny of AI Safety Continues

According to the report, growing scrutiny of major technology companies over the use of generative AI by children. Common Sense Media said Google’s position is unique because its AI-generated answers are integrated directly into Search, making them readily accessible on devices that children use every day.

The organization concluded that Google’s AI Search features are not yet safe or reliable enough to serve as the default source of answers for children.

Category Details
Organization Common Sense Media
AI Features Reviewed Google AI Overview and AI Mode
Overall Rating Unacceptable Risk
Main Concerns Child safety, homework completion, inconsistent AI responses, mental health guidance
Homework Findings AI generated complete answers for maths and essay assignments during testing
History Question Test AI produced different answers 43% of the time
Distress Detection Warning signs identified in only 58% of tests
Benchmark 95% detection rate considered acceptable by Common Sense Media
Risk Categories Failed Self-harm, sexual exploitation, synthetic media, dangerous substances, impaired reality, eating disorders
Google’s Response Rejected the report, saying it used unrealistic search queries and could not be replicated
Key Takeaway Report says Google’s AI Search is not yet safe enough to be a default answer tool for children

Key Points:

  • Common Sense Media has rated Google’s AI Search features as posing an “Unacceptable Risk” to children.
  • The report examined AI Overview and AI Mode, which are integrated into Google Search.
  • Researchers said the tools cannot be fully disabled by users, parents or schools.
  • The organization found Google’s AI completed homework assignments instead of encouraging learning.
  • The report raised concerns over responses related to self-harm, mental health, substance use and eating disorders.
  • Google disputed the findings, saying the report relied on unrealistic search queries and did not reflect normal Search usage.
  • The report adds to growing scrutiny over the safety of AI tools used by children.

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Sci&Tech

Starlink V5 introduced with low energy consumption: Starlink

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The image is AI-generated and used for illustration purposes only

KARACHI – SpaceX has quietly introduced the Starlink V5 residential dish, bringing a more compact and energy-efficient design to its satellite internet service. The latest hardware is currently available in selected parts of the United States, with a wider rollout expected as production ramps up.

Unlike previous upgrades that focused on network performance, the Starlink V5 primarily improves the physical design of the home internet terminal. The new model is lighter, consumes less electricity, and is easier to install, although users should not expect faster download speeds compared to the V4 dish.

Smaller Design Makes Installation Easier

The most noticeable improvement is the dish’s smaller footprint. The Starlink V5 measures 384mm × 306mm × 34mm, making it considerably more compact than the V4, which measures 594mm × 383mm × 39.7mm.

Weight has also been reduced significantly. The V5 weighs only 1.1 kilograms (2.4 pounds) compared to approximately 2.9 kilograms (6.4 pounds) for the V4.

The lighter design should simplify installation, particularly for users mounting the dish on rooftops. Each Starlink V5 kit includes the Router Mini along with a pipe adapter designed for rooftop installation. However, SpaceX says the new dish is intended only for fixed residential use and does not support in-motion connectivity.

One of the biggest advantages of the Starlink V5 is improved energy efficiency. According to Starlink’s official comparison page, the V5 consumes an average of 35 to 50 watts, while the V4 typically requires 75 to 100 watts.

The reduced power requirement could lower electricity costs and make the dish more suitable for users with limited power availability or off-grid installations.

Despite the hardware redesign, the Starlink V5 does not offer faster internet speeds. SpaceX rates the new dish for download speeds exceeding 375Mbps, while the V4 remains rated at more than 400Mbps.

Actual performance will continue to depend on factors including network congestion, service plans, satellite coverage, and local demand. The V5 should therefore be viewed as a hardware refinement focused on efficiency and ease of installation rather than a performance upgrade.

Part of SpaceX’s Broader Expansion Plans

The Starlink V5 succeeds the V4 residential dish introduced in 2023.

SpaceX Chief Executive Elon Musk recently showcased the new hardware in a video shared on X, stating that the company intends to manufacture the V5 in much larger volumes than previous terminals.

The launch comes as SpaceX continues expanding the Starlink ecosystem. The company is also developing a next-generation mobile satellite network expected in mid-2027 and a premium Performance dish aimed at delivering gigabit-class internet speeds.

Availability Currently Limited

SpaceX says the Starlink V5 is initially available only in selected US markets. According to Engadget, one early deployment was reported in Drummond, Montana, where customers subscribing to the company’s 100Mbps Residential plan costing $55 per month received the V5 dish.

Higher-tier Residential and Residential Max plans were still being supplied with the older V4 dish and Router 3 at the time. The company expects availability to expand gradually as manufacturing capacity increases

Feature Starlink V5 Starlink V4
Dimensions 384 × 306 × 34 mm 594 × 383 × 39.7 mm
Weight 1.1 kg (2.4 lbs) 2.9 kg (6.4 lbs)
Power Consumption 35–50W 75–100W
Peak Download Speed 375+ Mbps 400+ Mbps
Router Included Router Mini Router 3
Installation Residential Rooftop Residential Rooftop
In-Motion Support No No
Availability Select US regions Widely available

Key Points:

  • SpaceX has introduced the new Starlink V5 residential dish in select US regions.
  • The V5 is significantly smaller and lighter than the previous V4 model.
  • Power consumption has been reduced by nearly half, improving energy efficiency.
  • Internet speeds remain largely unchanged despite the hardware redesign.
  • The new kit includes the Router Mini and a rooftop pipe adapter.
  • Availability is currently limited but will expand as production increases.

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Business

TECNO announces up to 14pc discount on CAMON 50 series

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LAHORE: TECNO has announced a limited-time Brand Day campaign on Daraz, offering discounts of up to 14 per cent on selected smartphones, including its flagship-inspired CAMON 50 Series.

The campaign is available exclusively through TECNO’s official store on Daraz and aims to provide customers with authentic smartphones at reduced prices while offering secure online shopping, official warranty coverage and nationwide delivery. The CAMON 50 Series is the centrepiece of the promotion, targeting consumers looking for premium smartphone features at a more affordable price.

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Notable features of TECNO CAMON 50 Pro

Among the featured devices, the TECNO CAMON 50 Pro comes with a curved AMOLED display, a slim design and a 50-megapixel Sony camera sensor. The smartphone also includes artificial intelligence-powered photography tools, Super Zoom and intelligent image enhancement features designed to improve portraits, landscape photography and low-light images.

TECNO said the CAMON 50 Series combines AI-powered imaging with practical tools for content creation, allowing users to produce enhanced photos and videos with minimal effort. The company added that purchases made through its official
Daraz store include genuine products backed by official warranty and after-sales services.

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How you can take advantage of Brand Day campaign

The Brand Day campaign offers discounts of up to 14pc for a limited time, encouraging customers planning to upgrade their smartphones to take advantage of the promotion before it ends. The offer covers the CAMON 50 Series as well as other selected TECNO smartphones available through the company’s official Daraz storefront.

Category Details
Campaign TECNO Brand Day
Platform Daraz Pakistan
Discount Up to 14% Off
Main Series TECNO CAMON 50 Series
Featured Model TECNO CAMON 50 Pro
Display Premium Curved AMOLED
Camera 50MP Sony Imaging Sensor
AI Features AI Photography, Super Zoom, Intelligent Image Enhancement
Shopping Benefits Official Warranty, Genuine Products, Nationwide Delivery
Availability Limited-Time Offer

Key points:

  • TECNO has launched a limited-time Brand Day campaign on Daraz.
  • Customers can receive up to 14pc discounts on selected TECNO smartphones.
  • The CAMON 50 Series is the flagship highlight of the promotion.
  • The CAMON 50 Pro features a curved AMOLED display and a 50MP Sony camera sensor with AI photography.
  • The offer is available exclusively through TECNO’s official Daraz store.
  • Buyers will receive genuine devices backed by an official warranty and after-sales support.
  • The promotion is available for a limited period.

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