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Government of Pakistan and Facebook Partner to Fight COVID Misinformation

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Government of Pakistan and Facebook Partner to Fight COVID Misinformation

ISLAMABAD: The Government of Pakistan has partnered with Facebook in their fight against COVID-19. In Pakistan, over 32 million people received authoritative information regarding COVID prevention and vaccination through social media messaging campaigns conducted by the Ministry of Health and the Ministry of Information’s Digital Media Wing (DMW) in partnership with Facebook. Facebook provided Marketing Partner Support and Ad Credits for these campaigns and helped the government increase its engagement rates with the public on these posts between March 16 and April 6, 2021.

 

As part of these campaigns, Facebook and the Ministries focused on creating videos and messages on boosting greater Vaccine Confidence amongst the nation. The messaging campaigns helped the Ministry of Health increase its total number of page likes to 470,000 – increasing the government’s ability to connect with and provide information to its stakeholders.

 

As COVID-19 vaccines are becoming more readily available to larger groups, Facebook launched new Facebook profile frames in partnership with the Ministry of Health that allow users to share their support for getting vaccinated with their family and friends. Research shows, when people see others who they know and trust getting the vaccine, they will be encouraged to do the same. This can be particularly effective when it comes to encouraging those who were otherwise unsure about getting themselves vaccinated.

 

Speaking in regard to the support extended by Facebook Dr. Faisal Sultan—Special Assistant to the Prime Minister (SAPM) on Health said, “We are appreciative of the support extended by Facebook in our fight against COVID-19. We reached 76% of our target population through our social media messaging campaigns. The pandemic has brought to the forefront the importance of using digital tools for transmitting critical health information to citizens and keeping them safe and healthy.”

 

Throughout the pandemic, Facebook has worked closely with the two ministries to direct people to authoritative COVID-19 information. A campaign to create awareness about spotting COVID related misinformation on social media was also launched in Urdu for the Facebook community in Pakistan in partnership with the Ministry of Information’s Digital Media Wing.

 

Fawad Chaudhry, Minister for Information & Broadcasting stated, “We appreciate the hard work put in by the Ministry of Health and the Digital Media Wing of Government of Pakistan in bringing together an engaging campaign in partnership with Facebook. It is crucial to differentiate between information and misinformation in the age of digital communication. Facebook has supported the spread of accurate information through their drive of removing misinformation and fact checking of news. We hope to partner with Facebook in the future to ensure that the people of our nation are provided with accurate information.”

 

Facebook has worked to take aggressive steps to remove harmful misinformation and connect people to resources from health authorities. Since the start of the pandemic in March 2020, Facebook removed more than 16 million pieces of content from Facebook and Instagram globally for violations against our policies on COVID-19-related misinformation and harm. Between March and October of 2020, Facebook displayed warnings on about 167 million pieces of content on Facebook worldwide based on COVID-19 related debunking articles written by our fact checking partners.

 

Globally, Facebook has connected over 2 billion people to resources from health authorities through the COVID-19 Information Center and pop-ups on Facebook and Instagram with over 600 million people clicking through to learn more.

 

On WhatsApp, over 3 billion messages have been sent by governments, nonprofits, and international organizations to citizens through the WhatsApp government chatbots on COVID 19.

 

Sehar Tariq, leading Public Policy for Pakistan at Facebook, said: “By working closely with the Ministry of Health and Ministry of Information’s  Digital Media Wing in Pakistan we’re doing our part to help the users in Pakistan in getting credible information. We would like to express our gratitude to Honorable Fawad Chaudhry, Minister of Information and Broadcasting and Dr. Faisal Sultan, SAPM on Health for the tireless coordination and support they have extended to our team throughout. We at Facebook will continuously work towards making the fight against the pandemic easier for the Government and our community in Pakistan and across the globe. We hope to keep extending our support and expertise where possible in the Government of Pakistan’s fight against COVID. It is so important that we come together as a community to protect ourselves and each other through credible health information and support vaccine confidence in our community.”

 

Imran Ghazali, General Manager at Digital Media Wing (DMW), said: “One of the important step to win the battle against COVID19 is to create awareness among masses with the latest and authentic health information and at the same time fight the disinformation on social media. In this regard, our partnership with Facebook has played a critical role in reaching the masses with information related to vaccine registration, following of SOPs and we will continue to work with Facebook to reach and engage more citizens across Pakistan”.

 

 

Business

Pakistan Banks Association elects Zafar Masud as chairman, forms 16-member executive committee

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KARACHI – On December 28, 2025, the Pakistan Banks Association (PBA) formed a new 16-member Executive Committee, which includes two women and eight new member banks, reflecting a move towards increased inclusivity and wider industry representation.

Following the elections, the Executive Committee unanimously elected Mr. Zafar Masud, President and Chief Executive Officer of The Bank of Punjab, as Chairman of the PBA. Commenting on his election, Mr. Masud said the newly constituted Executive Committee represents an important evolution in the Association’s governance.

He noted that the expanded and more diverse membership strengthens the PBA’s ability to advance a National Economic Agenda, with a focus on bridging credit gaps in priority sectors, accelerating financial inclusion through digital channels, and supporting Pakistan’s sustainable economic recovery.

The leadership team also includes Mr. Nassir Salim, President and Chief Executive Officer of Habib Bank Limited, as Senior Vice Chairman, and Mr. Yousaf Hussain, President and Chief Executive Officer of Faysal Bank Limited, as Vice Chairman.

Mr. Nassir Salim emphasized the importance of resilience and strong compliance frameworks amid global headwinds, while Mr. Yousaf Hussain highlighted modernization, technology adoption, and agility as key priorities to ensure the banking sector remains innovative and regionally competitive.

Commenting on the milestone, Mr. Muneer Kamal, Chief Executive Officer and Secretary General of the PBA, said that the expansion of the Executive Committee, including the historic inclusion of female representation, reflects the Association’s commitment to diversity and modern governance.

Under the new leadership, the PBA aims to deepen collaboration with the State Bank of Pakistan, the Ministry of Finance, and the Federal Government to support infrastructure development, expand private sector credit for agriculture and SMEs, and advance the country’s digital transformation.

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Business

Saudi carrier flyadeal opens new office in Islamabad

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ISLAMABAD – flyadeal, Saudi Arabia’s rapidly expanding low-cost airline, has opened a new dedicated sales and marketing office in Islamabad, highlighting its swift growth in Pakistan. During a brief visit to Pakistan’s capital, flyadeal CEO Steven Greenway reaffirmed the airline’s dedication to becoming a key player in the country’s vibrant air travel industry.

flyadeal launched non-stop scheduled flights from Saudi Arabia to Pakistan in February, connecting  Riyadh and Jeddah to the country’s commercial hub of Karachi, which signalled the airline’s first move into South Asia.

Since then, flyadeal has significantly scaled up frequency, now operating 18 non-stop services each week between the two countries serving a total of five gateway cities in Pakistan – Karachi, Peshawar, Sialkot, Lahore and Islamabad.

“Our Pakistan flights have proved a great success since our entry, bringing affordable low fares and reliable punctual services to this exciting market,” said Greenway.

“Having expanded from one to five cities across the country in the space of just eight months, thanks to regulatory and travel industry support, it’s only a matter of time before we grow further with much-needed additional capacity and provide the travelling public with wider reach and greater choice of non-stop flights bridging both countries.”

flyadeal has partnered with leading general sales agent Matchless Travel to serve the travel trade and members of the public across Pakistan through its nationwide network of offices.

Farooq Ahmad, flyadeal Head of Sales, added: “flyadeal has developed a great relationship with Pakistan’s travel agency community, quickly building confidence within the trade of our value-added product offering. Our dedicated sales office in Islamabad complements the efforts of Matchless by providing increased brand presence and awareness.”

Following the sales office opening, flyadeal’s senior management team from the head office in Jeddah and Karachi hosted Islamabad’s travel trade to a thank-you dinner.

All flyadeal services to and from Pakistan are operated with Airbus A320 family aircraft in a single 186-seat Economy Class configuration. The flights cater to a mix of business, leisure, pilgrim and migrant worker traffic, as well as the large outbound Pakistani expatriate community living in the Kingdom. Jeddah-bound flights serve as the gateway to the Saudi holy city of Makkah.

flyadeal operates scheduled flights from bases in Riyadh, Jeddah and Dammam to more than 30 domestic and international seasonal and year-round destinations in the Middle East, Europe, North Africa and South Asia with a modern fleet of 43 Airbus A320 family aircraft.

Effective 1 January 2026, flyadeal will add Madinah as its fourth base in the Kingdom, a strategic move to enhance air travel options to and from the Holy city. 

 

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Gold

Ways to check the purity of gold: Methods and Facts

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LAHORE – In Pakistan, uncertainty always looms over the minds of people. Some people remain unsure whether the gold they bought is pure or not, so in case of such a scenario, here is what you can do.

Ways to verify your gold:

  • Check Official Markings

Look for engraved markings on the inner side of the jewelry; it may say 24k, 22k, 21k, or 18k. In Pakistan, 21k means 87.5% purity; on the other hand, 24k means 99.9% purity and is mostly used as investment bars.

  • Professional Ways to Test

If you remain unsure about your gold, then you should consider visiting major gold markets such as Karachi’s Sarafa Bazaar or Lahore’s Liberty Market.

Three such ways include:

Electronic Gold Testers: In today’s modern world, jewelers use handheld electronic devices to measure the electrical conductivity to provide the user with immediate karat reading.

XRF Spectrometry: This method is widely regarded as the best and most accurate way; most high-end gold laboratories use X-Ray fluorescence to get the exact elemental composition of the item.

Touchstone Test: This is known as the Kasauti Test, the gold is rubbed against a dark stone(Kasauti), and the streak is then compared with known purity needles, or it is treated with acid.

  • Test at Home

Magnet Test: Gold is not attracted to magnets if the item is powerfully attracted towards a powerful magnet, then it is likely that it contains some sort of base metals, most probably iron or nickel.

Floating Test: Gold remains a dense element if gently placed in a bowl filled with water and sinks all the way to the bottom. Then, it can be considered pure gold. However, if the gold item floats or sinks slowly, it is most likely fake gold or the item is gold-plated.

Vinegar Test: By applying a few drops of vinegar on the item, you can check its purity because pure gold retains its shine, but fake gold loses it altogether.

Ping Test: This is a sound test. First of all, take the gold item in your hand and gently strike it against another metal. Pure gold produces a high-pitched ringing sound, whereas base metals produce a “thud” sound.

Note: It is pertinent to mention here that methods to test at home aren’t completely reliable, and the results shouldn’t be considered as the final results, as there are chances that they can be influenced by other factors. That’s why it is better to follow the other ways mentioned in the article.

  • Precautionary measures before buying

Before buying the gold item, request a certificate of confirmation of the purity of the gold being bought. Before paying the price for the gold, verify the daily price of the gold from the Jewellers Association or upfront.pk to avoid being overcharged for lower-quality gold.

 

 

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