ISLAMABAD – Apple has increased the prices of several existing iPhone models shortly after unveiling its iPhone 18 Pro lineup and iPhone Duo foldable smartphone.
The increase affects the iPhone 17, iPhone 17e, iPhone Air and iPhone 16, with each model now costing $100 more than its original launch price.
New iPhone prices in the US
The standard iPhone 17 now starts at $899 in the United States, up from its previous launch price. The iPhone 17e has increased to $699, while the iPhone Air now starts at $1,099.
Meanwhile, the base 128GB version of the iPhone 16 is now priced at $799.
Price increase applies globally
Apple has applied the price increases across the regions where the affected models are still being sold.
The move is unusual because Apple typically lowers the prices of older iPhone models after introducing a new generation.
This time, however, prices have gone in the opposite direction, with the increase reportedly linked to an ongoing memory supply shortage.
Apple has also raised prices across several other product categories in recent months, including Macs, iPads and HomePods.
Indian prices also rise
Apple’s price increases are also reflected in India. The iPhone 17 now starts at approximately $1,050, while the iPhone Air starts at around $1,575.
The iPhone 17e has increased to approximately $840, while the iPhone 16 now starts at around $945.
The latest changes mean customers looking for older iPhone models will face higher prices instead of the discounts that usually follow the launch of a new generation.
For buyers considering a previous-generation iPhone, the price increases could make older models less attractive compared with Apple’s latest devices.
Key points:
- Apple has increased the prices of several existing iPhone models by $100.
- The price hike affects the iPhone 17, iPhone 17e, iPhone Air and iPhone 16.
- The increases have been applied across regions where the models are still available.
- Apple has linked recent price increases across its product range to an ongoing memory supply shortage.
- The move differs from Apple’s usual practice of cutting prices of older iPhones after a new generation launches.
