LAHORE – TECNO Pakistan has announced a special limited-time Mother’s Day campaign titled “Love You Ammi!”, offering customers a free pair of earbuds on the purchase of any smartphone from the TECNO CAMON 50 Series at selected stores across Pakistan.

The campaign is designed to celebrate Mother’s Day through meaningful gifting, combining emotional storytelling with TECNO’s photography-focused smartphone experience.

As part of the offer, customers who purchase any device from the CAMON 50 Series—including CAMON 50, CAMON 50 Pro, and CAMON 50 Ultra—on May 9, 2026, will receive complimentary earbuds as a special gift for their mothers. The offer is available at selected TECNO partner stores in Lahore, Karachi, and Rawalpindi.

Through this initiative, TECNO encourages users to celebrate their mothers by capturing and sharing meaningful moments using the CAMON 50 Series. The campaign brings together technology and emotion, reinforcing TECNO’s focus on creating real-life experiences through its devices.

To participate in the campaign, customers are required to purchase any CAMON 50 Series smartphone, take a photo with the device and the complimentary earbuds, and share it on social media. Participants must tag @TECNOMobilePakistan and use the hashtags #MothersDaywithTECNO, #CAMON50Series, and #ZoomInSnapJoy.

Through the “Love You Ammi!” campaign, TECNO Pakistan continues its commitment to creating experience-driven technology that connects users with meaningful moments beyond devices, encouraging them to celebrate and share the bond with their mothers.

The Mother’s Day offer is valid only on May 9, 2026, and is available while stocks last at selected TECNO partner stores nationwide. Terms and conditions apply.

For more information and updates, please visit TECNO Mobile Pakistan’s official social media channels.

LAHORE – ROWA, the new premium-value sub-brand from TCL Global, has officially launched in Pakistan with a high-profile launch event in Karachi, bringing premium TV technology into the budget-friendly segment. Backed by TCL’s global innovation and display expertise, ROWA aims to offer a high-quality viewing experience without the heavy price tag, reshaping expectations in the LED TV market.

ROWA’s strength lies in its advanced manufacturing and global reach. All products are produced at TCL’s state-of-the-art China Star Optoelectronics Technology (CSOT) facility in China, ensuring vertical integration, superior panel quality, and international standards at optimized costs.

In Pakistan, distribution is managed by National Line, enabling smooth operations, product authenticity, and reliable after-sales support. Already present in markets such as Bangladesh, Nepal, the Middle East, and Egypt, ROWA’s launch in Pakistan further strengthens its global expansion footprint.

ROWA’s initial product lineup includes a wide range of LED TVs, from 32 inches to 75 inches, catering to diverse household needs. Each product comes with a 2-year warranty, aligned with international brand standards, offering consumers added peace of mind alongside premium performance.

One of ROWA’s most distinctive advantages is its association with the global sporting stage. As a partner connected to the Olympic ecosystem, the brand reflects values of excellence, precision, and world-class performance. Built around its core philosophy, “Premium for All”, ROWA is set to reshape consumer expectations by delivering flagship-level display quality powered by CSOT technology, backed by global trust, and supported by direct-from-China assurance.

ROWA aims to empower Pakistani consumers with smarter choices, delivering a strong balance of performance, reliability, and affordability across homes nationwide. For more information, visit the official ROWA Pakistan website.

KARACHI – TECNO Mobile has launched its latest smartphone, the Camon 50 Ultra 5G, in Pakistan, positioning it as a camera-focused device with next-generation connectivity and high-end features.

The company said the new handset combines a 5G-enabled chipset with an advanced imaging system, targeting consumers seeking faster performance and improved photography capabilities.

The device is powered by the MediaTek Dimensity 7400 Ultimate processor and comes with 12GB RAM, which can be expanded up to 24GB, enabling smoother multitasking and app performance. It supports high-speed connectivity aimed at enhancing streaming, gaming and browsing experiences.

A key highlight of the phone is its camera system. The Camon 50 Ultra 5G features a 50-megapixel Sony LYTIA 700C main sensor, supported by a 50MP telephoto lens and an 8MP ultra-wide camera. The setup includes AI-powered 100X SuperZoom and enhanced low-light imaging capabilities.

On the front, the smartphone offers a 50MP autofocus camera designed for selfies and video recording, catering to content creators and social media users.

The handset is equipped with a 6.78-inch AMOLED display featuring a 144Hz refresh rate and 1.5K resolution, offering a smoother and more immersive viewing experience. It also carries IP68 and IP69K ratings for dust and water resistance, along with an Aqua Mode for underwater photography.

The device is backed by a 6,500mAh battery with 45W fast charging support, aimed at ensuring extended usage for heavy users.

Commenting on the launch, a company official said the device reflects TECNO’s strategy to bring advanced technology, including 5G connectivity and AI-powered imaging, to a wider segment of users in Pakistan.

The Camon 50 Ultra 5G is priced at Rs119,999 and is available nationwide. It is approved by the Pakistan Telecommunication Authority and comes with a 12+1 month warranty.